Hindustan Unilever has rolled out a new campaign for its iconic coffee brand, Bru, featuring Sara Ali Khan and Aditya Roy Kapur. The TVC has showcased the playful dynamics between the two actors while highlighting the rich flavour of Bru Gold.
The campaign has focused on the relaunch of Bru Gold, a freeze-dried coffee blend crafted with select beans, roasted and crystallised to preserve its aroma and flavour. The coffee has been packaged in a leaf-shaped jar, designed to appeal visually on shelves as well as in the cup.
The TVC has opened with a lighthearted exchange, with Sara teasing Aditya, setting the tone for their witty banter. The film has highlighted their chemistry through subtle glances and playful dialogue, using quirky wordplay like “Shantastic” and “Kamalicious” to create a youthful, memorable appeal.
The campaign has been rolled out across television and digital platforms, and Bru Gold has been made available nationwide through leading e-commerce sites and retail outlets.
“Bru Gold is our freeze-dried offering that represents a superlative coffee experience, one that is sure to appeal to coffee connoisseurs. This ad celebrates the superior taste of Bru Gold in a fun and playful way that is uniquely Bru,” said Sankara Narayanan, Category Head, Coffee.
“The new TVC beautifully showcases how Bru Gold’s rich flavour sparks special connections between loved ones. More than just an ad, it celebrates the magic of coffee as a catalyst for connection, those micro-moments of smiles, jokes, and pauses that create unforgettable memories,” said Ishpreet Singh, Vice President, Beverages India, Hindustan Unilever.
