Arrow has announced the onboarding of actors Vedang Raina and Khushi Kapoor as its newest brand ambassadors. The collaboration marks a new chapter for the iconic label as it redefines contemporary style for today’s audience.
Khushi Kapoor, with her effortless elegance and modern outlook, brings fresh energy that complements Arrow’s sophistication. Vedang Raina, known for his charismatic screen presence and youthful charm, reflects the Arrow man – confident, dynamic, and impeccably groomed.
As part of this partnership, Vedang and Khushi will feature in Arrow’s upcoming campaign, “Tailored for the Good Life”, shot against a New York backdrop that nods to the brand’s identity. The campaign highlights Arrow’s ethos of celebrating confidence, refined grooming, and effortless style – qualities that resonate with the next generation of consumers.
This partnership reinforces Arrow’s commitment to evolve with its audience while staying true to its legacy of craftsmanship and innovation.
Speaking at the association, Anand Aiyer, CEO of Arrow India, said, “Arrow has always stood for style, confidence, and sophistication. Vedang and Khushi represent today’s aspirational India, rooted in authenticity yet unafraid to embrace modernity. Their personalities align seamlessly with our vision of dressing the modern men who values both style and innovation.”
