Neha Singh Warrier has joined Amazon Ads as Lead Content Monetisation for the West and South regions.
She announced the appointment via a LinkedIn update.
Warrier previously worked at SonyLIV, where she most recently served as Associate Vice President – Sony LIV Digital Ad Sales from May 2024 to June 2025. Prior to that, she was Region Head – Sony LIV Digital Ad Sales, LCS (Large Client Segment) Vertical from September 2021 to June 2024.
She worked at ZEE5 as Region Head – Digital Sales, LCS Vertical from September 2020 to August 2021. Singh also served as Vice President, Content and Brand Partnerships at Mirriad from February 2018 to July 2019.
From September 2007 to March 2018, she was with Discovery Inc, where she held the role of Associate Director – Advertising Sales. Earlier in her career, she worked at CNBC-TV18 as Senior Executive from March 2006 to August 2007, and at Sony Entertainment Television as Executive Ad Sales from January 2005 to February 2006.
She was a Response Officer – Special Projects for Femina and Filmfare, from June 2004 to December 2004 at Bennett Coleman & Co. (Times Group).














