myTrident, the flagship home decor brand from the Trident Group, has launched its new festive campaign with a 3D out-of-home (OOH) activation featuring brand ambassador Kareena Kapoor Khan. The billboards are live in 15 major cities, including Ludhiana, Amritsar, Delhi, Mumbai, Bengaluru, and Bhopal.
The campaign features Kareena Kapoor Khan with 3D billboards showcasing myTrident’s signature collections and expertise in design and innovation. It aims to create a stronger connection with consumers through immersive storytelling. The large-format billboards, like the one near NH8 Ambience mall in Gurgaon, display products with bold creativity and contemporary design, emphasizing myTrident’s focus on style, quality, and everyday luxury. Placed across major cities, the campaign is meant to engage audiences, boost brand presence, and reinforce myTrident as a top choice for festive home décor.
By placing these high-impact creatives in busy urban centers, myTrident aims to reach millions of consumers during the peak festive shopping season. The OOH rollout covers major metro and Tier-1 markets, ensuring strong visibility in high-footfall and high-traffic areas.
The campaign is part of myTrident’s larger 360-degree festive effort across digital, TV, and print, aimed at boosting brand recall and consumer engagement before the festive season.
Speaking on the launch, Rajneesh Bhatia CEO, myTrident said: “Festive seasons in India are not only moments of celebration but also occasions of significant consumer decision-making around home and lifestyle upgrades. Our 3D OOH campaign with Kareena Kapoor Khan is a strategic investment in brand visibility, by placing myTrident at the heart of high-footfall urban touchpoints, we are strengthening both top-of-mind recall and long-term brand equity, while inspiring consumers to reimagine their homes with elegance and comfort.”
