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Prime Video, Maddock Films Sign Multi-Year Licensing Deal Covering 8 Upcoming Films

Prime Video has secured worldwide-exclusive post-theatrical streaming rights for eight Maddock Films titles, including entries from its horror-comedy universe, Param Sundari, Shiddat 2, and Badlapur 2, slated to release between 2025 and 2027.

MM Desk by MM Desk
August 21, 2025
in Media
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Prime Video, Maddock Films Sign Multi-Year Licensing Deal Covering 8 Upcoming Films

Prime Video has announced a multi-year licensing collaboration with Maddock Films, securing worldwide-exclusive streaming rights to eight upcoming films. The titles will be available to Prime members across 240+ countries and territories shortly after their theatrical release.

The new post-theatrical slate makes Prime Video the exclusive home for films from Maddock’s horror-comedy universe premiering between 2025 and 2027. This includes Thama, along with two other titles from the franchise yet to be announced. Stree 2, the last release from the universe, was among Prime Video’s most-watched films globally, building a following beyond its theatrical run.

The slate also includes the Sidharth Malhotra–Janhvi Kapoor starrer Param Sundari, releasing in theatres on 29 August 2025, along with franchise titles Shiddat 2 and Badlapur 2. The collaboration also covers Ikkis, directed by Sriram Raghavan and starring Agastya Nanda, with more films to be announced.

Dinesh Vijan, CEO & founder of Maddock Films, said, “We’ve always believed in telling stories that surprise, entertain, and resonate—and in working with partners who share that belief. Prime Video has consistently championed cinema that transcends languages, geographies, and formats. From our horror-comedy universe to our most beloved franchises, our endeavour has always been to create worlds that audiences love to revisit. This strategic long-term post-theatrical licensing deal is a natural extension of our shared vision: to take Indian storytelling to a truly global stage. We’re excited that these films will now continue their journey beyond theatres on Prime Video, reaching an even wider audience across the world.”

Manish Menghani, director & head of content licensing, Prime Video India, added,“We are thrilled to expand our strategic collaboration with Dinesh Vijan’s Maddock Films to continue delivering on our promise of bringing compelling stories to audiences across the world. This multi-film slate not only builds on the unique and wildly popular horror-comedy universe and franchise sequels but also brings in a distinctive blend of creative originality and fresh storytelling that is synonymous with Maddock. We look forward to entertaining our customers with the post-theatrical premieres of some of India’s most eagerly awaited films.”

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