Prasoon Pandey, one of India’s most acclaimed ad filmmakers, has taken on his first feature film as director. He has partnered with MovieVerse Studios and Ellipsis Entertainment for a mass contemporary mythological thriller, marking his debut in mainstream cinema.
The film has been written by screenwriter Vaibhav Vishal and is expected to combine modern storytelling with strong cultural themes. The project aims to establish a new genre space in Indian cinema, one that blends myth with mass appeal.
Pandey, who has been the first Asian to feature in Campaign Magazine’s list of the 100 most influential advertising filmmakers globally, has brought decades of visual storytelling experience to the project. He has previously won international recognition at Cannes Lions, Clio Awards, and D&AD.
The producers have described the film as a high-concept, emotionally rich story with the potential for wide audience connection. The lead cast is yet to be announced.
Aditya Pittie, Managing Director, IN10 Media Network said, “At MovieVerse, we’ve always believed in backing stories that offer something fresh and exciting to the audience. This collaboration marks a monumental leap forward for us. Recognizing the immense potential and creative passion behind this project, knowing it holds the promise of both artistic excellence and mass appeal, we welcome Prasoon Pandey aboard to debut with us.”
“His immense storytelling prowess will undoubtedly set new standards in the industry,” he stated.
“This collaboration with Ellipsis Entertainment, led by Tanuj and Atul, further strengthens our commitment to creating content that resonates with audiences who crave mass entertainment of the highest calibre,” he added.
Vivek Krishnani, CEO, MovieVerse Studios added, “At MovieVerse Studios, we are dedicated to delivering content that strikes the perfect balance between emotional connection and cinematic grandeur in partnership with India’s finest talent. Collaborating with Prasoon Pandey, along with our partners at Ellipsis Entertainment, for his feature film debut is an exciting opportunity to bring forth stories that are not only relatable and engaging but also provide a rich, cinematic experience.”
“With his expertise and our shared vision, we are confident that the film will captivate and resonate with the audience, offering them truly special entertainment that they’ve been seeking,” he stated.
“Prasoon has been a dear friend and someone we’ve admired for decades. Over the years, we’ve shared countless scripts with him, but this one resonated deeply enough for him to make his feature film debut. We are honored to welcome him into the Ellipsis family, joining the illustrious ranks of ad filmmakers like Ram Madhvani, Suresh Triveni and others, who have transitioned to impactful filmmaking,” said Tanuj Garg and Atul Kasbekar, Partners at Ellipsis Entertainment.
On the partnership, Prasoon Pandey said, “Partnering with MovieVerse, led by Aditya Pittie and Vivek Krishnani, further ensures a collaboration with solid, like-minded professionals who share our vision. I really enjoy the kind of stories I get to do in Advertising, which is why I haven’t done a feature film yet. So if I have to take a short break from ads after we are done casting, I was clear that it would have to be a story that’s truly intriguing and unlike anything I’ve seen before.”
“So when Atul shared this with me, I knew this was the one. I’ve been unable to get it out of my head. It is a narrative with the potential to push cinematic boundaries. I couldn’t have asked for better collaborators than MovieVerse Studios and Ellipsis Entertainment to embark on this journey,” he added.
