Chaaipani, a media and branding agency, has been named the exclusive advertising and brand activation partner for the Jagannath Puri Rath Yatra 2025– one of India’s most significant and widely attended religious events, drawing over 1.5 crore devotees each year.
In this role, Chaaipani will lead the planning and execution of branding, sponsorship, and on-ground activations during the Yatra. The focus will be on designing meaningful brand experiences that respect the sanctity of the event and comply with all cultural and administrative norms set by the Yatra organisers.
The 2025 edition of the Rath Yatra is set to commence on June 27, when the grand chariots of Lord Jagannath, Lord Balabhadra, and Devi Subhadra make their iconic journey from the Jagannath Temple to the Gundicha Temple in Puri, Odisha.
Widely regarded as one of the most significant spiritual events in the country, the Rath Yatra presents an impactful platform for brands to reach a highly engaged and diverse audience, particularly across India’s Tier 2 and Tier 3 cities. Chaaipani’s mandate covers end-to-end execution of brand partnerships that resonate with the event’s ethos while maximising visibility and value for participating brands.
With this mandate, Chaaipani aims to set new standards in brand engagement at large-scale cultural events, balancing reverence with innovation.
Speaking about the partnership, Shruti Chaturvedi, Founder of Chaaipani, said, “We are deeply honored to be entrusted with the advertising and brand activation for the Jagannath Rath Yatra 2025. This is more than just a festival- it is an embodiment of faith, devotion, and centuries-old tradition. Our goal is to create a respectful and authentic brand storytelling experience that enhances the Yatra for millions of devotees while preserving its spiritual essence.”
