CloudTV has announced the appointment of Harshad Wadivkar as the new Business Head – Monetisation. This strategic leadership move underscores the company’s commitment to strengthening its monetisation strategies and driving innovative growth within India’s thriving connected TV (CTV) market.
In his new role, Harshad will be responsible for overseeing key revenue strategies, forging new media partnerships, and expanding CloudTV’s monetisation channels. He will play a crucial role in enhancing brand visibility for advertisers by leveraging CloudTV’s platform.
With over 15 years of experience in digital sales, account management, and client partnerships, Harshad brings a wealth of expertise to CloudTV. He has previously held leadership roles at renowned organizations like Adscholars, Xapads Media, and Mediascope, where he led successful revenue growth initiatives for major brands, including DSP Mutual Fund, ESPN, Hotstar, Mahindra Auto, Jaguar Land Rover, and Rebel Foods. Harshad’s experience in forging strategic partnerships with top media agencies, including GroupM, Madison, and Publicis, positions him as a key asset to CloudTV’s growth trajectory.
Commenting on the appointment, Abhijeet Rajpurohit, COO and Co-founder of CloudTV, said, “We are excited to welcome Harshad to the team as our new Business Head for Monetisation. His deep expertise in digital advertising and his proven track record in driving revenue growth will be invaluable as we continue to strengthen our position in India’s connected TV ecosystem. Harshad’s leadership will be pivotal in unlocking new growth opportunities and advancing CloudTV’s monetisation strategies.”
With Harshad’s addition to the leadership team, the company is poised to accelerate its revenue growth and further solidify its presence as an enabler for advertisers in the rapidly growing connected TV advertising market.
