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Nykaa Brings Bollywood Nostalgia & Meme Icons To Its 13th Birthday Bash

Nykaa just turned 13 and marked the occasion with a hilarious spoof of the iconic Phir Hera Pheri song "Aye Meri Zohrajabeen"—but with a twist! Instead of actors, the video stars internet meme icons Parveen, Darshan, and Rakesh.

MM Desk by MM Desk
April 14, 2025
in Advertising, Campaigns
A A

Nykaa has completed 13 years and to celebrate the same, it released a funny video that’s a spoof of the famous Phir Hera Pheri song “Aye Meri Zohrajabeen”. But instead of actors and singers, it teamed up with internet meme stars: Parveen, Darshan, and Rakesh.

Parveen is known for his dance moves that are in sync with every song, Darshan sings in a way that has a unique pitch, and Rakesh gives brutally honest advice that nobody asks for—but everyone secretly loves.
In this video, the trio turns into a questionable a cappella band. They sing, dance, and entertain in the most chaotic way possible. It results in a funny, over-the-top performance that’s full of internet humour and Bollywood nostalgia.

Nykaa’s birthday celebration also includes deals: up to 50% off on top beauty products, free gifts with every order, a GameZone with daily prizes, new product launches, flash sales, and exclusive offers every single day.

Link to the campaign:

 

View this post on Instagram

 

A post shared by Nykaa (@mynykaa)

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