ITV Network has appointed Akshansh Yadav as Chief Product and Technology Officer for its Digital Business.
He is known as a seasoned media veteran with over a decade of experience, having worked with prominent media brands including ABP News, Zee News, and the India Today Group, with which he was most recently associated.
He also brings to the table, his extensive fintech and D2C experience basis his stint with Canara HSBC Insurance, where he was instrumental in launching their digital business in India as well as his experience working with Insurance Dekho and CarDekho.
As Chief Product and Technology Officer at IDPL (Zee Media), he spearheaded digital transformation initiatives that led to the successful launches of revamped WION News and Zee Business mobile applications along with the DNA site which led to tremendous increase in traffic and user engagement.
As per the Network, Leveraging his pedigree, he has been at the forefront of creating digital products that drive exceptional user engagement through content personalisation and recommendation thereby creating exponential revenue. His strong business acumen and understanding of the AI ecosystem, has led him to create immense value throughout his illustrious career.
Speaking on his appointment, Yadav said, “I am honored to join ITV Network as the Chief Product and Technology Officer at such a pivotal time when digital media is evolving at a breakneck speed. My focus shall be on leveraging cutting-edge Artificial Intelligence to create personalised content experiences that resonate with our audience. In an era where user engagement is paramount, I am excited to drive innovative solutions that shall not only enhance our offerings but also contribute to our growth and pivot us to the next orbit of success in the digital media landscape”.
“Akshansh’s unique blend of media expertise and technological acumen will drive innovative solutions that elevate our audience’s experience and strengthen our market position. His proven track record in digital transformation and AI will empower ITV Network to deliver personalised content experiences that resonate with our audience and elevate our digital strategy,” Abhay Ojha, Chief Executive Officer for TV, Print, Digital and Sports League Business at ITV, said.
