With the media arm of the Japanese ad network- dentsu in India adding 80 brands to its growing portfolio and achieving an impressive 10% growth in billings in 2024, the year gone by has marked a milestone year for dentsu India’s Media Practice by not only signifying a strong recovery from the challenges of 2023 but also setting the stage for an ambitious double-digit organic growth target in 2025.
At the heart of this success lies dentsu’s signature blend of Marketing x Tech x Consulting which in turn has created a powerful formula for delivering meaningful innovation and real impact. That said, the year 2024 for the network agency in India was marked by dentsu Media Practice’s commitment to strengthening existing relationships, welcoming a host of marquee brands, and scaling capabilities to meet evolving market needs.
This time around, the agency’s media arm widened its roster with new clients like General Insurance Council, LG Electronics, SKECHERS, Akasa Air, Vero Moda, Flipkart, Myntra, Sintex, Amazon Seller Services, CK Birla Healthcare, Kotak Mutual Fund, Ardex Endura, Shopper Stop, D DÉCOR, Godrej Properties, HAMDARD, TATA Mutual Fund, TATA Realty, Quick Heal Technologies, Unity Small Finance Bank, Meesho, Waree Energies, Vi-John, Berger Paints, Suzuki, and Be-Rite (Gemini Edibles & Fats) amongst others.
Not only this, from traditional and digital media to performance marketing, influencer campaigns, and OOH media, dentsu also offered integrated, future-ready solutions designed to drive measurable business outcomes.
Furthermore, dentsu India’s Media Innovations and Solutions team also made remarkable strides in 2024 by delivering and executing groundbreaking work across branded content, influencer marketing, gaming, and sports, all leading to a 4x delta in the business, highlighting the transformative impact of these innovative strategies.
In terms of Product and Tech, the dentsu Media Practice renewed its ambition to build Glocal and built global capabilities in consumer intelligence and retail intelligence products that are globally scaled in partnership with Meta, Google, and other large strategic partners.
Additionally, dentsu Media Practice’s growth was further amplified by new-age solutions like:
- Retail Media
- Performance Practice 2.0
- Spark: An advanced Marketing Mix Modelling (MMM) tool
- Total Commerce
All of the above offerings not only diversified dentsu’s capabilities but also solidified its Performance Marketing narrative, attracting high-profile clients and redefining industry benchmarks.
That said, dentsu Retail also reported a fivefold growth, underscoring the success of its data-driven strategies in delivering tangible results.
All in all, with the network agency’s growth story being anchored in its integrated approach, combining the power of Media, CXM, and Creative, dentsu’s proprietary Media++ Framework elevated this approach, enabling end-to-end strategies that address every stage of the customer journey, further cementing dentsu’s position as the industry’s first true Media++ agency.
Sharing his views on the agency’s growth so far, Harsha Razdan, CEO, South Asia, dentsu, said, “This year has been nothing short of transformative. Our Media Practice has brilliantly leveraged cutting-edge technology and data insights to diversify and expand our core offerings, unlocking new growth opportunities. As we target a higher double-digit organic growth in 2025, our focus remains on raising the bar, delivering breakthroughs, and staying true to dentsu’s global vision of Innovating to Impact.”
To this, Anita Kotwani, CEO- Media, South Asia, dentsu, added, “Our success is driven by a relentless focus on delivering measurable results for our clients. With data-driven insights and a digitally charged mindset, we continuously adapt to market demands, setting new benchmarks and crafting impactful, future-ready solutions. Looking forward, we aim to redefine excellence in the Media landscape, achieving double-digit growth in 2025.”
