Citara Plex, a cinematic experience company, has appointed Shivani Singh as its Chief Executive Officer (CEO).
This strategic move positions the company for an aggressive expansion and innovation in the entertainment and retail sectors. Singh brings over two and a half decades of leadership expertise, having spearheaded groundbreaking ventures in the startup ecosystem. Her tenure includes leadership roles at Discovery Networks, ESPN Star Sports, Star India, and Dish TV. As co-founder of She Founders, she has established herself as a thought leader in innovation and entrepreneurship.
As Citara Plex’s new CEO, Singh will aim to redefine the cinema, entertainment and cinema centric celebrity retail experience, leveraging cutting-edge technologies and innovative strategies. Commenting on her new role, she said, “I’m thrilled to join Citara Plex’s talented team in creating unforgettable experiences that engage and inspire audiences,” she said. “Our focus will be on bringing Bollywood closer to our guests while positioning ourselves as industry leaders in an ever-evolving landscape.”
Speaking about the appointment, Tutu Sharma, Founder and Chairman of the advisory board, “Shivani Singh’s visionary leadership and proven track record of driving growth, innovation, and operational excellence make her the ideal CEO to steer Citara Plex toward unprecedented success. Her expertise will be instrumental in realising our vision of bringing cinema, celebrity retail, and themed cafes to every corner of India.
Further, Rahul Nehra, Founder and Managing Director (MD), Citara Plex, said, “Shivani Singh’s experience and thought leadership will energise the ecosystem, propelling Citara Plex into national and international markets and creating a new category around Bollywood and cinema.”
