At the ninth edition of the IndIAA Awards presented by the India Chapter of International Advertising Association, WPP’s creative agency- Ogilvy topped the charts by winning 4 trophies, followed by Tanmay Bhatt and Devaiah Bopanna-led Moonshot which won 3 accolades in multiple categories.
In the media side of things, EssenceMediacom and Wavemaker won three trophies each, while Havas Media, Madison Media, Mindshare and IPG Mediabrands took home two awards each.
IndIAA Awards is an annual endeavour to identify, encourage and honour storytelling at its unique and creative best and is spread across 19 different segments and categories thereby rewarding more than 15 agencies for their bold ideas, fresh concepts and gripping content.
Chosen from a select list of more than 300 nominees, the year’s awards saw a tough fight in many categories, with judges also awarding joint awards in one special segment- ‘Voice of Change’ category wherein Ogilvy and Talented shared the coveted trophy.
In another segment called- IAA Cause Related Award, it was Tempest Advertising which was honored for their compelling and transformative Awareness Campaign on Autism.
On the brand side, Colgate-Palmolive snagged an award in the ‘Personal Care’ category, while Swiggy won in the ‘Online Classifieds, Commerce and Services’ segment. In addition, Google also fetched a trophy for its ‘Dhoondenge Toh Milega’ campaign and TVS Motor Company won an award for its ‘Protect Little Riders’ campaign.
While OPEN was the Associate Partner, Teads, Mobligent Media, The Indian Express, Dinamalar and Bobble AI were Supporting Partners for the illustrious event.
IAA IndIAA Awards Chairman, Abhishek Karnani said, “This is the 9th edition of the IAA IndIAA Awards, an unique creative award show that recognizes advertising excellence. The esteemed presence of the country’s top marketers, creative agencies, media agencies, production houses, PR agencies and industry leaders here tonight is a testament to the significance of this occasion.”
“Unlike traditional award shows, the IndIAA Awards do not rely on entries. Instead, the work has to speak for itself, just as it speaks to the consumers it aims to persuade. Another distinguishing feature of the IndIAA Awards is that the judging is carried out by senior marketers who own and invest in the brands. This brings a valuable perspective from those who truly understand the challenges and objectives of effective advertising. As we gather to recognize the best from July 2023 to June 2024, let’s also celebrate IAA’s unwavering commitment to demonstrating how creativity can be a force for good,” he added.
To this, Rohit Jawa, Jury Chairman, and CEO and Managing Director, Hindustan Unilever, added, “As we celebrate the ninth year of this remarkable event, I am truly honored to have served on the jury. The IndIAA Awards continue to stand out for their commitment to recognizing campaigns that genuinely impact consumers. Today’s marketing landscape is brimming with dynamic and fresh creative thinking, and it’s inspiring to see how big ideas and storytelling drive not only commercial success but also cultural influence.”
To access the full list of winners, click here.
