Former National Creative Director at Motivator, a part of GroupM, Dheeraj Kummar has joined Disney Star as the Director of Brand Ideation and Delivery.
He was was associated with Motivator for nearly seven years. In this role, he worked with Motivator ExCo for effective client-agency relationship, participated in communication planning sessions for AOPs, provided insightful creative direction on creative and content projects, and fulfilled various other responsibilities.
Earlier, he was associated with Fipple Flute Kommunication LLP, from September 2016 to September 2017.
In this role, he provided content solutions for traditional and digital platforms on retainership basis to various clients. He also served as the Consultant for providing brand solutions to the online digital entertainment channel, The Viral Fever (TVF). He also led its internal brand solutions team to create insightful content solutions for clients on their channels Girliyapa, Timeliners, Screenpatti, COCAN Studio and Funda Curry . He also helped sales team to pitch the line up of web series on TVF Play, the main channel that largely carries web series.
Additionally, Kummar also served as Consultant for Brand Solutions with the agency for digital-era marketers, Asymmetrique Communication. He also led digital content creation vertical and providing solutions basis briefs and pro active pitches etc.
From May 2006 to August 2016, Kummar held various positions at Reliance Broadcast Network. He served as the Network Creative Head at 92.7 Big FM from May 2006 to January 2011, then as the Creative Head (Associate Vice President) at Big Magic TV from February 2011 to July 2012. Subsequently, he took on the roles of SVP and AVP in Creative Solutions and Services.
In the past, he was also associated with Surge Entertainment, Subhash Studios, Big River Radio (India), Sopan Productions, United Advertising and Marketing Services and Amar Ujala Publications.
