Pearson India, one of the leading learning companies in India, has entrusted IAM Group of Companies, a 360-degree marketing agency, with the responsibility of leading its strategic marketing initiatives in higher education.
Via this collaboration in place, IAM Group, with its expertise in data-driven marketing strategies and innovative solutions, intends to offer and apply its full marketing capabilities to Pearson India’s educational offerings.
As part of the mandate, the 360-degree marketing agency will craft engaging digital campaigns, impactful social media strategies, and compelling content that resonates and fosters deeper connections with educators and learners across India.
Commenting on the development, Aditya Uppal, COO, IAM Group of Companies, said, “We are excited to be working with Pearson India. Their commitment to high-quality education aligns perfectly with our values. We look forward to developing impactful marketing campaigns that resonate with educators and learners alike.”
To this, Vinay Kumar Swamy, Country Head, Pearson India, added “We are thrilled to partner with IAM Group to drive our marketing initiatives for our higher education business in India. The higher education sector is experiencing significant growth, driven by digitalisation and internationalisation, and is increasingly focused on providing quality education for learners and educators. Collaborating with IAM Group allows us to effectively reach academia and learners with our offerings and support initiative,”
