Teaching is an art. Like that, marketing is art too. In fact, every communication-based job is art. People may have the core skill, but when it comes to imparting it, the art of communication is of prime importance. It comes naturally but can also be built if one is willing. We will discuss some other day how to build the art of communication, but today, we are looking at the six common things that great marketers do.
Planning
You all have heard of the popular quote by Benjamin Franklin– If you fail to plan, you are planning to fail. Well, indeed it is true. That’s why most marketers spend some time in the morning on planning, what they have to do, how to do it, what not to do, and so on. So if you are an emerging marketer, build a good habit of planning and scheduling your day.
Goal Setting
KPI is a big thing in the world of digital marketing. KPI stands for Key Performance Indicator. It is nothing but just goal setting in a more sophisticated way. So sophisticated that by meeting your KPIs, you can earn a client for a lifetime.
Competitor Study
Without this, there is no marketing strategy. Unless you know what you are up against, there is no point of effective marketing. So good marketers spend a lot of time on studying their competitors’ strategy and finding ways to surpass them.
Target Audience
This is key to the success of a marketing campaign. Marketers don’t look every day for the target audience, but back in the mind calculations keep going how particular audience can be targeted to achieve desired results.
Content Aggregation
Without content, there is no marketing. Whether marketers create content or aggregate content, they consistently look for good content.
Analytics
Numbers play a big role in the world of marketing. So measuring, analyzing, and reporting is the job of a marketer. It is analytics which lays the foundation for future actions and helps measure the performance of a marketing campaign.
