Social Media campaigns have become a necessity for achieving success in any business, especially for the entertainment industry as the audience loves to read about movie stars and latest movies through social media as it is very easily available and interactive as compared to other sources.
Because of the switch of the audience from newspapers and magazines to social media platforms brands cannot ignore these networks in order to succeed. Marketers are using very innovative strategies to attract the audience for their movies through social media websites like Facebook, Instagram, Twitter and even Snapchat. Below are some great social media campaigns for movies that gained huge popularity.
This Shahrukh Khan movie used social media brilliantly to make the movie a super hit. The marketing campaign was able to make a good connection with movie lovers, especially the Shahrukh Khan fans. Yash Raj Films ran a contest called Tu Nahin Samjhega which even used Youtube videos covering stories of fans.
2. Bajrangi Bhaijaan
Who says social media can only help the movie before release. Bajrangi Bhaijaan did some creative campaigns after movie’s release date and achieved success. Star Gold participated in this by doing campaigns like ‘The Bucket List of a Bhaijaan Fan’ and #SefieWithBhaijaan.
3. 3 Idiots
We all know about the success of 3 idiots but most of us don’t know about the campaigns used by Amir Khan which created a huge buzz among his fans. Amir Khan went missing to promote the movie and the marketing team did campaign named ‘Track Aamir‘ in which clues were provided on social media sites- Facebook and Twitter.
This Vidya Balan starring movie came up with an idea of using missing posters of Arnab Bagchi and posts on social media. This created a great user-base for the movie as the campaign used was connected to the story of the movie.
These are some examples where Bollywood made a great use of social media to connect with the audience.