South Korea’s famous boy band BTS has gained global recognition in a very short span of time. The band’s success is in millions making them a brand in themselves.
BTS’ popularity has been increasing in India as well. Looking at the band’s ascending success, many companies have been looking for an opportunity to associate themselves with the pop band.
While the list is long and strong, here are 10 brands that have made BTS their brand ambassador and have gained huge success with the collaboration as well.
Puma
The band became the global ambassador of the German sportswear giant for five years in 2015. BTS’ version of Puma’s Basket — black and white sneakers with a black stripe along the outside — gained immense popularity.
Samsung
https://youtu.be/Vd1q0EPQGcA
BTS has starred in Samsung‘s promotions, campaigns, and marketing events for its new smartphones and gadgets. The company’s release of the special BTS edition of its Galaxy S20+ smartphone was a particularly fast seller.
McDonald’s
Earlier in April, McDonald’s rolled out a meal named after the band as part of a global campaign. The food chain giant called it the “BTS Meal” which consisted of 10 chicken McNuggets, medium-sized fries and coke, sweet chili, and cajun dipping sauces inspired by popular recipes from the South Korean branch not been introduced to foreign consumers.
Coway
Coway is a leading South Korean home appliances rental company that made BTS the face of the brand back in March. Under the contract, the group promotes the company’s image and services, including the lease of various appliances such as water and air purifiers.
Kloud
South Korea’s local beer brand Kloud by Lotte Chilsung Beverage made headlines earlier this year when they announced their association with the pop band. Advertisements featuring the band members tend to top the trending charts in South Korea for a couple of days after their launch. The videos also immediately garnered a cumulative view of 8 million views following the issue.
Bodyfriend
BTS has also been appointed as the face of Bodyfriend, the Seoul-based producer of luxury massage chairs. Under the campaign, the company released two 30-second video clips of the group relaxing in a massage chair.
KB Kookmin Bank
KN Kookmin, South Korea’s major lender rolled out a debit card and a savings program featuring the pop band in 2018. The campaign introduced the “KB x BTS Savings” and “KB Kookmin BTS Check Card,” the special collaborations which were available from June 21 until the end of 2018 were introduced to target young customers who were not eligible to hold their credit cards.
Hyundai
https://youtu.be/SNbGwLh8fe0
It was legendary for the South Korean market when in 2018 South Korea’s top automaker Hyundai Motors collaborated with South Korea’s most loved pop band, BTS.
Louis Vuitton
BTS became the face of the French luxury brand, Louis Vuitton, earlier in April this year. Under the campaign, the brand featured in the Louis Vuitton’s Men’s Fall-Winter 2021 Fashion Show announcement video.
VT Cosmetics
BTS collaborated with VT Cosmetics, a Korean brand, and launched a new collection that included different shades of lipstick, lip gloss, eye palette, foundation, primer, mascara, and more.
