Zomato seems to be following the path of Amul and Durex as it is making a habit of being in the news for its creative posts on social media. The marketing team of Zomato is very active and doesn’t leave a single chance to promote the company using funny yet relatable concepts.
Recently Netflix India caught the attention of Indian audience with its posts regarding Radhika Apte and how good her acting skills are. She has become the face of Netflix and has done several roles in a short period of time.
Showing up their obsession with Radhika, Netflix released a video featuring the actress with a caption, “Whatever the role, Radhika apt hai.”
Whatever the role, Radhika apt hai. pic.twitter.com/H5vAI81qMG
— Netflix India (@NetflixIndia) August 27, 2018
To continue showing their love for Radhika, Netflix also changed its Instagram bio to “Just another @radhikaofficial fan account”.
Even yesterday, Netflix tweeted that “Pad Man is now streaming and we’re not just saying this because Radhika Apte is in it but yes Radhika Apte is in it,”
Pad Man is now streaming and we're not just saying this because Radhika Apte is in it but yes Radhika Apte is in it.
— Netflix India (@NetflixIndia) August 28, 2018
Also Read: Woman Complains of Fly in Biryani, Zomato Executive Asked Restaurant to Add One More
These posts made Netflix followers express their views and some did that amazingly.
When you open Netflix. pic.twitter.com/PrHbsidvKM
— Mask ishan (@Mr_LoLwa) August 27, 2018
Now a days, Netflix become more popular with Radhika Apte….#NetFlix #RadhikaApte pic.twitter.com/RAheYdsWsL
— Dipal Vadgama (@dipal_gajjar) August 28, 2018
*Netflix office*
Director : we have to cast Nawazuddin Siddiqui
Producer : book his dates
Director : and Radhika Apte
Producer : we have booked her years
— Pakchikpak Raja Babu (@HaramiParindey) August 27, 2018
— Mr. BSF (@Mr__BSF) August 27, 2018
Also Read: ALTBalaji Takes A Dig At Netflix India For Copying ‘Gandii Baat’
When everyone is having fun with this, how can we not expect Zomato to show their skills. Today Zomato also joined the trend and released a poster which will make you fall for the advertising team again. Have a look:
And you thought only Radhika is versatile ???? pic.twitter.com/nqfHikbeeU
— Zomato India (@ZomatoIN) August 29, 2018
Through this, Zomato wants to convey the love Indians have for Paneer just like Netflix thinks Radhika Apte is apt for every role, Zomato believes that Paneer is apt for every dish.
And Zomato is getting applauds for this.
Superb. Ur advertising team is really commendable
— Sameer (@samb911) August 29, 2018
Your marketing is legendary.
— Suhant Mehta (@LifeofSM) August 29, 2018
So Paneer here is common to all dishes…just like Radhika Apte is to every Netflix show
— Footballer Santa (@Secret_Saanta) August 29, 2018
