Social media marketing has become all the rage in recent times. With the wide range of reach the platform has, every brand is aware of the benefits of having your product or service marketed online. This also means that the brand has to get creative. All big names in the market are trying their best to woo the online audience with their marketing approach.
Zomato is one such brand that has always managed to gather people’s attention with their marketing stunts. From humorous to heartfelt, the brand has done everything and has won our hearts time and again. Zomato’s marketing technique always ends up trending and people involve themselves by retweeting and sharing it on their respective handles.
Its recent marketing gig on Twitter has left us all talking about it. The brand has cleverly used the food emojis on our phones to define a dish. Through this, Zomato India has started a chain of tweets where people are tweeting about their ‘most-loved’ list of dishes.
https://twitter.com/ZomatoIN/status/1304348313295020032
Tweeted just a day back, the post by Zomato India has received 342 likes and has been tweeted by around 69 people. People shared their version of ‘Food as Emojis’ where they listed the dishes they loved the most.
Correction-
food as emojis
pizza 🍕
burger 🍔
Chai ❤️
Dal baati 💤— Vivek Gautam (@Imvivek04) September 11, 2020
https://twitter.com/haadheyaar/status/1304348987646910464
Aloo parathe ❤
— Shrey || F6:20 || (@imshreydeshmukh) September 11, 2020
Chole+Bhature+Lassi is 💤
— Rhapsody of the Seas (मोदी का परिवार) (@Oyeee_Hero) September 11, 2020
https://twitter.com/nishi0444/status/1304448005160841216
Zomato has always made a point to start a campaign that lets people interact with it online. This helps them to understand the enthusiasm the brand has created amongst online users. Having a good marketing approach will always remain crucial for all brands. However, the one that leaves an imprint on its customers and online audience is the one that helps them grow in terms of brand value.
Do tell us what is your most favorite list of foods and what emojis you would give them.
