Zoho’s enterprise email and collaboration platform, Zoho Workplace, has unveiled a new ad campaign that highlights the everyday struggles of using disjointed office apps and presents an alternative – an integrated, privacy-first office suite. The campaign was conceptualised by Zoho’s in-house team, along with OPN Advertising and Kadhai Films. The six films were directed and produced by Kadhai Films.
The campaign uses personified office apps, such as email, chat, presentation, drive, and calendar, in relatable workspace scenarios to showcase the chaos caused by uncooperative office tools—from failing to attach files to missing meetings due to unreliable scheduling. These advertisements drive home the message: why struggle with apps that don’t work together when you can have a suite that just works?
With this campaign, Zoho Workplace also aims to spread awareness about the issues of complex contract lock-ins and privacy violations. Zoho Workplace provides a free business email plan, and the priced versions do not limit the number of people a company can have in each of their plans, unlike other players in the space.
Over the course of this year, Zoho Workplace will release six different ad films globally as part of this campaign. Furthermore, there will be omni-channel amplification where the concepts of the ad films will be adapted for various mediums such as OOH, print, digital, and organic social media engagements.
“Email and collaboration platforms are the backbone of workplaces,” said Rakeeb Rafeek, Head of Global Market Strategy, Zoho Workplace. “We built Zoho Workplace to solve the frustrations businesses face every day—apps that do not play nice with each other, obfuscated licensing contracts, pricing plans that squeeze more out of businesses as they grow, and finally, serious privacy concerns. This campaign reflects those pain points in a fun and impactful way, showing organisations that there is a better way to work,” he added.
