Zepto, the quick commerce platform, has introduced Zepto Atom, an advanced data insights subscription for Consumer Brands in India.
In a LinkedIn post, Aadit Palicha, Co-Founder and CEO of Zepto announced that the Zepto Atom subscription is a top-up to the already existing Zepto Brand Portal, which gives brands listed on the Zepto platform basic day-to-day data on their performance on Zepto and is available for free.
The value of the Zepto Atom subscription is the next level of insights brands can derive from this tool, most of which are not available on any e-commerce platform in India today, he added.
Zepto Atom offers a robust suite of features designed to deliver real-time, granular insights. These include PIN code-level market share and brand performance data, live metrics that refresh every minute, Zepto GPT, and advanced behavioural analytics.
“We will be doing a detailed webinar for all our partner brands this Friday at 3 PM to formally kick off onboarding to Zepto Atom,” Palicha said.
