Zeno Health’s new campaign flips the script. Instead of resisting the skip button, it turns it into the hero. The ads literally ask you to skip and still deliver the brand message before you can.
The campaign features eight ultra-short films totaling 86 seconds, created in collaboration with Folklore. In a category often weighed down by serious or forgettable messaging, Zeno Health uses humour between father and daughter as the creative hook.
Brijendra Kala plays the dad with bad puns and quirky one-liners, while Srishti Shrivastava plays the practical daughter with sharp comebacks. Their interactions capture the warmth and humour of everyday conversations in Indian homes.
Each film features a dad joke while delivering Zeno Health’s key propositions: genuine medicines, up to 60% savings, timely delivery, wide assortment, hundreds of stores, and the trust of over 30 lakh families.
The films are crafted for digital audiences, not cutdowns of longer TVCs. Each ad delivers the brand truths within the first 2.5 seconds. Before your finger hovers over the “Skip” button, the ad grabs attention with a joke and ends with the daughter asking viewers to skip the ad and download the Zeno Health app or visit a store.
The films are designed as micro-stories, showing the dynamic between the parent (the user) and child (the buyer or caregiver), delivering messages with humour.
Siddharth Gadia, Co-founder, Zeno Health, said: “Most healthcare ads either scare you or bore you. We wanted to do the opposite, make you smile while still telling you something that is really important for you. Brijendra and Srishti bring to life the everyday conversations in Indian homes, where humour and care all mix together. We believe this premise helps us connect to our users in a memorable way and will be an important stepping stone in our mission of making high-quality affordable medicines accessible to people, from metros to the remotest villages of our country.”
Ujjwal Kabra, Writer & Film Director, and Bhupender Agarwal, Founder & Producer at Folklore, said: “Creating engaging 10–12 second skippable ads is always a challenge, most end up as straightforward, piece-to-camera films. For us, it was important not just to bring out the brand message through this series of short ads but also to anchor it in a central idea without relying on gimmicks. A series of dad jokes felt like the simplest and most playful way to bring that idea alive.”
