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    With The Rise Of Q-Comm & Mobility Apps, Location-Based Marketing Has Become More Valuable Than Ever

    Beyond Impressions How CTV + Data Partnerships Are Reshaping Brand Strategy

    Beyond Impressions How CTV + Data Partnerships Are Reshaping Brand Strategy

    contextual marketing, Manu Sankar Das, MediBuddy, data-driven insights, consumer privacy, emotional relevance, platform-specific strategies, location-based marketing, timing in marketing The Art Of Contextuality In Marketing

    The Art Of Contextuality In Marketing

    How AI Is Transforming The Creation, Planning & Measurement Of Advertising In India

    How AI Is Transforming The Creation, Planning & Measurement Of Advertising In India

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    From Sugar To Substance: Rethinking Child-Centric Marketing For A Healthier Generation

    Marketing To The Young & The Restless: Cracking The Code Of Gen Z Engagement In India

    Marketing To The Young & The Restless: Cracking The Code Of Gen Z Engagement In India

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Zenith Appoints Subhalaxmi Subbiah As Group Head

With nearly a decade of experience in digital marketing, brand strategy, and media planning, Subhalaxmi Subbiah has taken on a leadership role as Group Head at Zenith.

MM Desk by MM Desk
July 4, 2025
in Advertising, People Spotting
A A
Zenith Appoints Subhalaxmi Subbiah As Group Head Zenith, Subhalaxmi Subbiah, Group Head, digital marketing, brand strategy, media planning

Subhalaxmi Subbiah has been appointed as Group Head at Zenith. In this new role, she will be responsible for leading and overseeing a group of teams or departments within the organisation

She shared the news of her new role in a LinkedIn post.

Prior to joining Zenith, she worked at Interactive Avenues as Associate Group Head, from January 2024 to May 2025. From April 2021 to December 2023, she was at Performics India, first as Associate – Brand Planning (April 2021 to May 2022) and then as Business Manager (April 2022 to December 2023), gaining almost three years of experience in brand strategy and media planning.

Earlier, she held roles at Concept PR from April 2018 to November 2018 and at Traditsiya from August 2015 to July 2016, building a strong foundation in social media and communications.

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