ZEE5 has promoted Raghuveer Singh to Vice President – Social Media and Content Marketing, India and Global. He has been with ZEE5 for nearly six years. He joined the company in August 2019 as Associate Director – Marketing (SVOD), where he led promotional strategies for original and acquired movie content.
In May 2022, he was promoted to Director – Marketing (SVOD), where he expanded his scope to include brand awareness, customer marketing, and media strategy for subscription video content. By December 2024, Singh assumed a broader role as Director – Social Media and Content Marketing (India and Global), spearheading the platform’s digital storytelling, social media presence, and brand engagement across international territories. Just six months later, he got elevated to Vice President.
Before ZEE5, Singh built his reputation across multiple sectors—from health insurance to retail—bringing a well-rounded perspective to brand building and consumer behaviour. He served at Aditya Birla Health Insurance as Deputy Chief Manager – Product Marketing, where he contributed to customer outreach and integrated campaigns.
Prior to that, Singh held marketing leadership roles at HyperCITY Retail, Trent Hypermarket (Star Bazaar – a TATA and Tesco venture), and Crystal Mirage, developing go-to-market strategies, managing partnerships, and executing ATL/BTL campaigns. His early years saw him take on consultancy roles and marketing positions with City Centre Mall, helping enhance tenant engagement and branding in the retail real estate domain.
Singh’s professional journey began in the mortgage documentation domain with World Network Services but quickly transitioned into marketing.
