Zee Entertainment Enterprises, has appointed Shiva Chinnasamy as Chief Technology and Product Officer.
In his new role, Chinnasamy will be stationed at the Company’s Technology and Innovation Centre (TIC) in Bengaluru and will report directly to Amit Goenka, President of Digital Business, International Linear Business, Enterprise Technology, and Broadcast Operations and Engineering.
In a regulatory filing, the Company stated that Chinnasamy will lead initiatives at the TIC focused on Data, Artificial Intelligence (AI), and Machine Learning (ML) to improve consumer experiences across platforms and drive growth in the Company’s key business areas.
He comes with an extensive experience across technology, data science, and analytics to provide large-scale, long-term solutions in close collaboration with stakeholders and business partners. His expertise spans ad tech, e-commerce, omni-channel retail, B2C FinTech, B2B SaaS, platform engineering, and mobile engineering.
Earlier, he was associated with Rippling as India Site Lead, where he was responsible for building a high-performance, data-driven, and collaborative culture.
Throughout his career, Chinnasamy has also worked with global companies, including Google, Tesco, Target, Amazon, and Verizon Labs, among others.
Speaking on the appointment, Amit Goenka, President – Digital Business, International Linear Business, Enterprise Technology, and Broadcast Operations and Engineering, Zee Entertainment Enterprises, said, “As the Company moves forward in line with its strategic objectives to drive robust growth, certain action-oriented steps are being implemented to enhance the capabilities of the businesses. Technology plays a crucial role in enhancing the overall customer journey across all our platforms, and our Technology and Innovation Centre is steadily working towards gaining a deeper understanding of our vast audience base in order to deliver successful business outcomes. Chinnasamy’s invaluable industry expertise and experience in scaling businesses with a deep understanding of technology will be instrumental in building the necessary capabilities for the Company in its next phase of growth. I look forward to working closely with Chinnasamy and the team at TIC to complement the long-term growth trajectory of the Company.”
Commenting on his new role, Chinnasamy, Chief Technology and Product Officer, Zee Entertainment Enterprises, added, “I am honored to join the journey of Zee at a pivotal intersection between content and technology, as the Company aims to fortify its capabilities in the realm of content distribution and monetisation. I am excited to get started and work with the teams to build innovative solutions for our businesses and unlock deeper consumer insights that help accelerate innovation-driven growth opportunities for the Company.”
