Yakult Danone India has launched a new TVC featuring actor Taapsee Pannu, highlighting the importance of gut health in overall nutrition and wellbeing. With the tagline Yakult – The Gut Expert, the campaign continues Yakult’s focus on promoting healthier lifestyles through its probiotic.
The 30-second TVC shows how today’s health-conscious consumers track steps, reps, calories, and energy, but often miss a key factor: nutrient absorption, which mainly takes place in the gut. Using everyday scenarios and Taapsee’s narration, the film presents Yakult as a trusted partner for supporting gut microbial balance, aiding digestion, and improving nutrient absorption from daily diets.
With this campaign, Yakult Danone India strengthens its leadership in the probiotics category and deepens its connection with health-conscious consumers. Rolled out across TV, digital, and OTT platforms, the ‘Gut Expert’ campaign featuring Taapsee Pannu is set to spark nationwide conversations on holistic wellness and gut health.
Speaking on the campaign, Eiji Amano, Managing Director, Yakult Danone India, said, “Our new TVC with Taapsee Pannu delivers a simple yet powerful message: true health begins with a healthy gut. No matter how healthy your meals are, optimal nutrient absorption depends on good digestive balance. With scientifically proven probiotics, Yakult empowers consumers to take charge of their wellbeing.”
Sharing her excitement, Taapsee Pannu said, “Gut health has always been important to me, and Yakult has been a part of my family’s routine for years. I’m thrilled to partner with Yakult and inspire more people across the country to make this simple, healthy habit part of their daily lives.”
Adding to this, Taku Otsuka, Director – Sales, PR and Marketing, Yakult Danone India, commented, “Through this campaign, we aim to create greater awareness about gut health and its impact on overall wellbeing. Our vision is to make probiotics accessible, relevant, and trusted in every Indian household.”
