YAAP, a digital content, marketing, and technology company, has appointed Priyanka Magan as Head – Gurugram. Her appointment marks a key step in YAAP’s broader expansion strategy, which includes multiple senior leadership hires, new office launches, technology and innovation initiatives, and the addition of several high-profile clients.
The announcement follows YAAP’s expansion into Bangalore, its first new office in a series of planned openings across India and beyond. Alongside physical growth, the company is strengthening its leadership team to drive operational excellence and further establish its reputation as an industry innovator.
Priyanka brings over 17 years of experience across leading global networks and independent agencies, including Dentsu Creative, Rediffusion, FCB, and Intertwined. She has led award-winning campaigns for brands such as Google, Uber, BMW, Royal Enfield, Adidas, ICICI, Dabur, and Uniqlo, and has also successfully run her own boutique agency. At YAAP, she will focus on shaping the Gurugram office into a hub of creative innovation, talent development, and technology-driven storytelling.
Over the next year, YAAP is set for significant growth, expanding its geographic footprint with new offices and onboarding marquee clients across industries. This expansion is being reinforced by the addition of experienced leadership talent in key markets and the launch of new technology initiatives that strengthen YAAP’s hybrid marketing-technology model. Collectively, these efforts are aimed at positioning YAAP as a trusted partner for brands seeking scalable growth through creativity, technology, and data-driven insights.
On her appointment, Priyanka said,“I’m thrilled to join YAAP at such a transformative juncture. The company’s vision of blending data, technology, and creativity is exactly what modern marketers need. As Head – Gurugram, my goal is to build a culture of innovation and collaboration, while contributing to YAAP’s larger growth journey.”
Manan Kapur, Senior Partner at YAAP, added, “Priyanka’s appointment is an important piece of our broader expansion puzzle. We are in the midst of ambitious growth, opening new offices, bringing in senior leaders across regions, launching technology and innovation initiatives, and partnering with new clients. Priyanka’s experience and leadership will be instrumental in accelerating this trajectory and helping us further embody our philosophy of ‘built for now.’”
