X, formerly known as Twitter, has appointed Hyundai’s Angela Zepeda as its Global Head of Marketing.
She took to LinkedIn to announce the same and mentioned, “I have X-citing news to share! After an incredible five-year journey as CMO/CCO for Hyundai, I’m thrilled to shift gears and drive into a new adventure as the global head of marketing for X!”
Further, she wrote, “Thank you to everyone for the well wishes and support, and I can’t wait to explore new horizons with the amazing team at X!”
Linda Yaccarino, X’s Chief Executive Officer (CEO), took to X to express her delight at the new appointment and wrote, “Today, I am delighted to welcome Angela Zepeda to X as our new Global Head of Marketing. X is the world’s most meaningful platform so it was essential to hire an exceptional leader like Angela to further shape our transformation. Most recently serving as CMO/Chief Creative Officer for Hyundai, Angela brings incredible experience and expertise, understands how to grow a brand globally, and is exactly the right person to lead X’s marketing as we accelerate our innovation. Looking forward to all of the great work to come!.”
Before this, Zepeda worked at Hyundai Motor America as Chief Creative Officer, alongside her role as Chief Marketing Officer. She held this position from August 2024 to September 2024. She originally joined the company in October 2019 as Chief Marketing Officer and held the role until August 2024.
From July 2018 to September 2024, she was associated with Innocean USA as SVP, Managing Director. She joined the company in November 2016 as SVP, Business Development and held the role for three years, until October 2019. Later, she was promoted to the position of SVP, Managing Director, Brand Management, starting from January 2019 to October 2019.
From July 2015 to August 2016, Zepeda was associated with Quigley-Simpson as CEO. In this role, she was responsible for the overall vision and direction of the agency as well as overseeing all aspects of the company from account oversight, to new business development, to operational efficiencies.
Between April 2015 and July 2015, she worked as President, Chief Marketing Officer at Lowe Campbell Ewald. In 2005, she joined the company as Management Supervisor and held the role for three years, until 2008. Subsequently, she was elevated to the role of Managing Director, starting from 2008 to 2013. Later, she was promoted to President, Managing Director and held the position for one year, starting from May 2013 to January 2015.
Zepeda was also associated with Rapp Collins Worldwide as its VP, Account Director, starting from January 2005 to November 2005.
From 2000 to 2005, she served at Doner Advertising as VP, Account Director. In the past, she was also associated with TBWA\ Worldwide, Team One, and Foote. Cone and Belding.
