Wrogn, India’s youth fashion brands from Aditya Birla’s TMRW, launched its latest campaign featuring Bollywood actor Ibrahim Ali Khan, titled Wrogn. But Real, the campaign is a powerful reminder to the country’s youth that in a world obsessed with expectations of being perfect, there’s real strength in simply being yourself.
The campaign highlights individuality and what makes each person unique. In the film, Ibrahim Ali Khan shares a fresh message: Some people are born gifted, and some are born imperfect. Perfection is overrated, yaar. Here, we don’t judge or fuss. We accept each other as we are, with all our strengths and flaws. Here’s to those who are born Wrogn.
Since its inception in 2014, Wrogn has built a strong connection with India’s youth, offering fashion that is bold, quirky, and refreshingly different. With this campaign, the brand continues to strengthen its bond with young Indians by not just through their products, but by standing for a philosophy: celebrating individuality in its truest form.
The campaign will launch across digital, social, and retail platforms nationwide.
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Speaking about the campaign, Anjana and Vikram Reddy, co-founders of Wrogn, said, “At Wrogn, we have always stood for authenticity, courage, and self-expression. This campaign with Ibrahim takes that philosophy further. Today’s youth live under immense pressure to conform and perform. With ‘Wrogn. But Real. We want to remind them that it’s okay to be unapologetically yourself. That is where true confidence and style come from.”
Bollywood actor and brand ambassador, Ibrahim Ali Khan added, “What I love about Wrogn is that it doesn’t box you in. It’s real, raw, and imperfect – just like life. That’s why this campaign feels personal to me; it mirrors how I see style: unfiltered, effortless, and never trying too hard.”
