WPP Media India has hosted BREW 2026, its content upfront and marketing platform, in Mumbai. The event has brought together leaders from advertising, entertainment, technology, commerce and creator ecosystems to discuss the “Disruption Economy” and changes shaping the marketing industry.
Built around the theme ‘Brewing Disruption: Where Disruption Fuels Creativity’, the event has focused on the impact of AI, culture, creators, commerce, podcasts and immersive experiences on consumer behaviour, storytelling and brand building.
The discussions at BREW 2026 have explored topics including the rise of Gen Alpha, growth in quick commerce, immersive real-world experiences, podcasts as community-building platforms, and the influence of AI on creativity and marketing decision-making.
The event has also examined mobile-first entertainment formats and micro-dramas that are changing storytelling and platform consumption patterns. An India-first showcase on AI and robotics, featuring a live humanoid demonstration, has also been presented during the event.
According to the company, the platform has aimed to help marketers understand shifts across content, consumer behaviour, technology and commerce as disruption continues to reshape the marketing landscape.
Prasanth Kumar, CEO, WPP Media South Asia, said, “The marketing landscape is witnessing one of the most profound shifts in its history. BREW was created as a platform for marketers to confront that change head-on not with fear, but with curiosity and creativity. Today, disruption is not the exception; it is the environment brands operate in every day. The conversations at BREW reflected how marketers must rethink storytelling, commerce, technology, experiences, and even creativity itself to stay relevant in a constantly evolving world.”
Vinit Karnik, Head – Entertainment, Sports and Content, WPP Media India, added, “Over the last few years, BREW has evolved into a platform that helps the industry understand where culture, content, technology, and consumer behaviour are headed next. Today, brands are navigating multiple shifts simultaneously from creator-led influence and AI-powered storytelling to changing attention spans and platform behaviours. The opportunity lies in experimenting early, before these shifts become mainstream.
