Every year on the second Sunday of May, Mother’s Day is celebrated all across the world. Brands make sure that they make the most of this opportunity with campaigns that are focused on showing the unconditional love mothers shower on their children.
While most brands came up with similar ideas like celebrating mother’s day with gifts discount offers, Amazon India is winning hearts with its fresh idea of showing the true essence of motherhood.
About the campaign
Amazon India’s #DeliverTheLove campaign beautifully illustrates how a child is handcrafted by his/her mother. As a part of this campaign, the e-commerce giant has launched a video showing the complete journey of a child from birth to getting old and how a mother plays a crucial role in shaping his/her life.
Why this campaign is special?
One thing which made us stick to the video is the way Amazon India has narrated the story. All those beautiful moments that are incomplete without a mother’s touch have been shown making emotional connection with the audience.
Also, what makes this ad special is that Amazon hasn’t shown something out of imagination. One can easily relate with the video due to the simplicity of this ad.
After watching this video it is almost impossible for anyone not to go back to the memories we all have with our mother. The campaign is bringing families together by giving us an idea of the selfless love of mothers. Exciting to watch the ad? You can see it below:
Through this video, Amazon leaves us with a simple message – find your own special way to #DeliverTheLove this Mother’s Day.
The numbers that matter
In this digital age, no campaign is considered as successful without impressive numbers. At the time of writing this article, the ad has got over 3.7 million views on YouTube alone. This shows the buzz it is creating among the online audience.
Seeing all the above factors, we can easily conclude that this is one of the best mother’s day campaign. What’s your view over this? Do let us know in the comment section.
Also, to check out the best deals and buy gifts for your mother, you can click here.
