This week’s campaigns had everything drama, heart, humour, and even a few wagging tails. From wedding wardrobes with Bollywood flair to heartbreaks on four wheels, brands across categories turned everyday moments into share-worthy stories. Peter England rolled out the baraat in full cinematic style, while Shaadi.com made Lucknow stop and smile with a giant kadhai that mixed culture and comedy just right.
On the softer side, KT Kids and Joy Personal Care celebrated the real, unfiltered warmth of home life through messy bath times, family dances, and skincare served with a wink. Meanwhile, Bowlers brought Halloween to the doggo squad with a treat-filled twist that was more aww than boo, and Fastrack turned fragrance into a full-blown cinematic experience
And then there was Škoda Auto India, turning heartbreak into humour and FOMO into fun with a cheeky campaign that proved even missing out can feel like an experience.
From witty to warm, these campaigns didn’t just sell they entertained, connected, and left us all smiling a little wider.
Peter England
Bollywood meets the baraat! Peter England’s latest campaign, The Bollywood Wedding, brings together Karan Johar’s flair for drama and Rohit Saraf’s modern-groom charm for a fashion fiesta that could rival a blockbuster.
Conceptualised by Ogilvy, the campaign celebrates India’s love for colour, charisma, and a bit of drama proving that this wedding season, the groom gets his hero moment too.
Picture dazzling suits, cinematic chaos, and just enough swagger to steal the spotlight (no awkward dance rehearsals required).
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Shaadi.com
When a kadhai goes life-sized, you know something fun is cooking! Shaadi.com, with MOMS, turned a classic North Indian wedding superstition Kadhai se kha liye? Shaadi mein baarish pakki! into an unforgettable OOH spectacle in Lucknow.
Giant, eye-catching, and impossible to ignore, the installation sparked selfies, laughs, and a ton of social chatter.
By blending nostalgia, culture, and humour, the campaign celebrated the quirks of Indian weddings without a hard sell just a shared smile and a touch of desi magic. Amplified digitally with Pulpkey, this kadhai made sure everyone in Lucknow knew that sometimes, great matchmaking comes with a side of laughter.
KT Kids
Forget picture-perfect KT Kids is getting real about motherhood. Their new campaign with Kareena Kapoor Khan, directed by Lumos Studios, celebrates the laughter, the mess, and the magic of everyday parenting. From splashy bath-time chaos to quiet cuddle breaks, the film feels warm, raw, and beautifully real just like Kareena herself.
With new SpongeBob packaging and a promise of safe, gentle care, KT Kids makes bath time less chore, more cuddle-core.
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Bowlers
This Halloween, the doorbell rings and instead of kids in costumes, Shubman Gill is greeted by a pack of adorably dressed-up dogs! Bowlers’ Trick and Treat campaign flips the spooky season on its head, swapping candy for canine-approved goodies.
With warmth, humour, and a nudge towards mindful pet parenting, Bowlers turns Halloween into a wag-worthy celebration where love and nutrition steal the show.
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Fastrack
Fastrack cranks up the energy with its latest fragrance campaign starring Siddhant Chaturvedi, built around the idea that scent deserves a visual story. Set on a charged-up tennis court, the film brings the RUSH fragrance to life every serve, sprint, and victory moment translating into the pulse of the perfume.
The line Fragrance is invisible so, we made it cinematic captures the brand’s creative twist, turning emotion and motion into a sensory experience.
Conceptualised to mirror Fastrack’s bold, youthful DNA, the campaign celebrates individuality, self-expression, and the thrill of living in the now all bottled up in one bold spray.
Joy Personal Care
Sanya Malhotra is back, and she’s turning a classic middle-class bride-seeing moment upside down! In Joy Skin Fruits’ latest TVC, what starts as a simple introduction quickly morphs into a mini influencer shoot, complete with a tripod, LED lights, and a phone camera capturing every quirky moment. Her parents? Totally on board as her impromptu crew.
Amidst the giggles, surprised expressions, and playful chaos, the real star shines through Joy Skin Fruits Moisturising Cream, And just when you think it’s over, the whole family breaks into a high-energy dance, leaving you smiling, moisturized, and convinced that skincare can be fun, fresh, and totally relatable.
Škoda Auto India
100 Octavia RS cars, gone in 20 minutes, heartbreak, but make it fun. Škoda’s Heartbreak campaign in collaboration with BBH India turns FOMO into a full-blown experience, complete with a tongue-in-cheek film, a hilarious Non-Owner’s Manual for the unlucky fans, and even a Driver’s Seat perfume to help you smell the thrill you missed.
It’s equal parts humour, nostalgia, and high-octane emotion proving that true performance doesn’t just live on the road, it sticks in your heart (and maybe your scent, too).
