Vummidi Bangaru Jewellers (VBJ), the Chennai-based heritage brand established in 1900, has appointed Deepansh Bhargava as Senior Vice President and Head of Marketing. The move comes as VBJ celebrates its 125th anniversary and outlines strategic expansion across Indian and international markets.
Bhargava brings more than a decade of experience in lifestyle and retail marketing. He has previously worked with Future Group, where he led the national rollout of Brand Central and contributed to the early-stage marketing of Brand Factory and Foodhall. At DLF, he focused on premium and luxury retail projects, enhancing his understanding of affluent consumer behaviour.
More recently, he was involved in onboarding Maharaja Sawai Padmanabh Singh as the global ambassador for U.S. Polo Assn., further strengthening his track record in brand building and partnerships.
VBJ’s expansion includes new stores in Coimbatore, Trichy, Madurai, and additional locations across Chennai such as T. Nagar and Chrompet. Internationally, the company plans to scale up its presence following the Dallas showroom launch, with upcoming stores in Chicago, California, and Virginia.
“Our journey towards becoming a Rupees 5000 Crore brand is only beginning. After the success of our Dallas, Texas showroom, we are gearing up to expand into key international markets like Chicago, California, and Virginia. Domestically, we are also working on strengthening our presence in Tamil Nadu—with upcoming stores in Coimbatore, Trichy, Madurai, and additional Chennai locations including T. Nagar, Chrompet, and more. We believe Deepansh’s experience will bring strategic depth to this exciting journey.”said Amarendran Vummidi, Managing Director
“Jewellery is an emotional and cultural investment. Staying relevant means being deeply connected with evolving customer expectations. We look forward to the fresh ideas Deepansh will bring to build the brand & its communication while staying true to our legacy.” said Jithendra Vummidi, Joint Managing Director.
“I’m honoured to join VBJ at such a significant time in its history. It’s a privilege to be part of a brand that not only represents excellence in craftsmanship but also carries forward a rich cultural legacy. I look forward to contributing to its continued success.” said Deepansh Bhargava.
