In the aftermath of Vishu Goel, Asian Paint’s AVP- Retail Sales, Marketing and Commercial, deciding to call it a day at the paint company after being associated with them for close to five-years, the Indian multinational has announced the elevation of Ashish Rae, its current AVP- Project Sales, to take up Goel’s mandate from January 2, 2025.
The development came into light when Asian Paints updated the stock exchanges via a regulatory filing that marked Goel’s departure and Rae’s elevation at the company.
Goel had joined Asian Paints as General Manager- Retail Sales in March 2020 and was elevated to the role of AVP- Services, Digital, Colour and Influencer Marketing in July 2022 before assuming the role of AVP- Retail Sales, Marketing and Commercial in December 2022.
Prior to joining the paint major, he was associated with Samsung Electronics for close to a year as Director- Retailing from April 2019 to February 2020.
And in his earlier stint with Asian Paints which lasted for more than a decade’s time, Goel served across a slew of roles ranging from Area Manager to Brand Manager- Royale; Regional Manager- Institutional Sales; Regional Manager- Punjab, HP and J&K; Group Brand Manager- Exteriors Category, Undercoats and Textures; and Divisional Manager- Central India.
Rae, on the other hand, had joined Asian Paints in 2005 and since then, has been known for leading the company’s Retail Sales efforts in multiple territories across West and South India.
During the period 2012-2018, he was in-charge of Retail Sales in the entire East Division followed by the South Division and was transferred to the Home Improvement business as General Manager- Sales & Marketing (Bath) in March 2018. And in April 2022, his portfolio was expanded to include the Kitchens business.
In his current role at the paint major, he is responsible for Project Sales- the B2B arm of the company with the product categories spanning across paints, waterproofing and construction chemicals.
