Virtue Worldwide, the new-age creative agency under VICE Media Group, has appointed Sumbul Khan as Business Lead for the India Market. With this move, Virtue aims to expand its presence and impact in the Indian advertising landscape.
Khan’s extensive background encompasses mainline and digital advertising, branding, media planning, and execution, across a spectrum of sectors including Travel and Tourism, Retail, Mobile, Technology, Telco, CPG, and Quick Commerce.
Prior to joining Virtue Worldwide, Khan was serving as Senior VP – Account Management at MullenLowe Group. Before that, she was working as VP – Account Management – Digital, E-commerce, B2B, from September 2021 to March 2022.
In the past, she was also associated with Mindshare as Client Partner from April 2018 to September 2021. Between 2016 and March 2018, Khan was serving as AVP at J. Walter Thompson Worldwide.
Previously she was also associated with Wunderman International, Institute for International Management and Technology, McCann Erickson (India), The Euro RSCG Worldwide Advertising, The Leo Burnett Advertising and Contract Advertising India.
The agency stated that having crafted innovative advertising communication solutions for a diverse range of clients, from global giants to burgeoning startups, Khan’s strategic acumen and passion for building brands align perfectly with Virtue’s mission to discover authentic voices at the heart of culture.
Lesley John, Managing Director, Virtue APAC, shared her thoughts on Khan’s appointment, stating, “Our team in India has tremendous talent, ambition and drive to make work that lives and breathes culture whilst driving business results for our clients, and in Sumbul we have found a leader who will support the team in continuing to foster thriving client relationships whilst driving growth for the agency. All of this, with what I’m starting to see as her signature leadership style – always laser-focused on effective outcomes, whilst unflappably calm and collected, with empathy above all else. I look forward to working closely with Sumbul to continue to build our culture and business in India.”
In response to her new role, Khan, the newly appointed Business Lead, India Market commented, “Super excited to be taking on this role at VIRTUE. The agency is its people and that’s what sets VIRTUE apart from other agencies. We don’t have unidimensional people here- we have storytellers, sports enthusiasts, theatre artists, poets, artists – cultural insiders in their own right. Empowered by our unique proprietary model, this powerful combination enables us to move at the pace of culture and place brands inside culture in credible, engaging and meaningful ways.”
