Vidhi Shah has joined Zee Music Company as Director – Marketing. In her new role, she has been set to lead marketing initiatives at the company across music, culture, creator-led storytelling and audience engagement. She has also been expected to focus on artist growth, fandom-building and brand storytelling for the label.
Shah has shared the update through a LinkedIn post, where she announced the beginning of her new role at Zee Music Company and spoke about working at the intersection of music, culture, creators and fandoms.
Prior to joining Zee Music Company, Shah had worked at Hotstar as Marketing Lead – India Originals and Movies from December 2021 to July 2025. During her stint, she had led marketing for shows and films including Koffee with Karan, Aarya Season 3, Special Ops, Brahmastra, Freddy and Govinda Naam Mera.
Before Hotstar, she had spent over six years at BookMyShow across multiple roles. She had served as Assistant General Manager – Lead: BookMyShow Stream and Movie Marketing from August 2020 to December 2021. Earlier, she had worked as Senior Manager – Marketing and Strategic Alliances from October 2017 to August 2020 and as Manager – Strategic Alliances, Marketing from November 2015 to August 2020.
Shah had also worked with Endurance International Group as Senior Marketing and Business Development Specialist between February 2012 and November 2015. Before that, she had a short stint at Webchutney as Business Development Manager from December 2011 to February 2012. She had started her professional journey at IMS Learning Resources, where she had worked as Senior Marketing Executive from July 2010 to November 2011.
