Verve Media has won the video strategy and content creation mandate for Shriram General Insurance. Under the mandate, the agency has taken responsibility for the insurer’s Instagram video strategy and content creation initiatives.
The partnership has focused on developing video content aimed at building brand awareness and increasing consumer engagement across digital platforms. Verve Media has also been tasked with creating a video content roadmap designed to simplify insurance-related communication and improve audience engagement.
Shriram General Insurance has continued to expand its presence in the Indian insurance sector through its range of general insurance products for individuals and businesses. The company has also focused on improving accessibility and relevance through customer-focused offerings.
As part of the engagement, Verve Media has developed social media video content strategies based on audience insights and platform-specific formats. The initiative has aimed to strengthen Shriram General Insurance’s digital presence and improve brand recall among existing and prospective customers.
Mayur Gole, Co-Founder, Verve Media, said: “Insurance is a category where trust, awareness, and relevance play a critical role in consumer decision-making. Our focus will be on creating content that is engaging, easy to understand, and aligned with how audiences consume information today. We look forward to helping Shriram General Insurance build stronger connections with its audience through strategic video-led storytelling.”
Hunar Gujral, AGM, General Management at SGI, said: “Today’s consumers are discovering, learning, and engaging with brands on social media more than ever before. Through this partnership with Verve Media, we aim to create content that is insightful, relatable, and easy to engage with, helping audiences better understand insurance while building stronger connections with the Shriram General Insurance brand. Our focus is on delivering meaningful, platform-first content that resonates with consumers across every stage of their insurance journey.”
