Created with Superfly Films, ‘Chhote Sapne?’ is the fifth film in Urban Company’s Dignity of Labour series.
Urban Company, along with Talented and Superfly Films, released this film as part of the Dignity of Labour charter. The film shows how Urban Company Service Professionals are micro-entrepreneurs building their own businesses with skill and effort, but they rarely get recognised that way.
Society often thinks entrepreneurs should look and sound a certain way having LinkedIn profiles, using startup jargon, and following hustle culture. But being entrepreneurial isn’t about how it looks; it’s an attitude and mindset. The film challenges this bias by showing a customer who initially looks down on an Urban Company Professional’s work, then realises it’s actually her own business, built with skill, determination, and hustle.
With ‘Chhote Sapne?’, Urban Company continues its effort to challenge cultural views and biases about work and workers. The Dignity of Labour series, which started with Chhota Kaam, has looked at themes like respect, gender, and social prejudice. This latest film pushes the conversation further by questioning how we define entrepreneurship and asking viewers to notice the value in work they might usually overlook.
Speaking about the film, Tanima Kohli, Creative at Talented, said: “With the fifth film in the Dignity of Labour series, we shifted the narrative to reflect on the unconscious biases we, as social beings, tend to internalise. By setting the UC Pro’s chhota baksa, carrying skills, survival, and her big dreams against the white-collar laptop bag, we highlight the divide of class and privilege while nudging audiences to reconsider how they view those whose unseen work sustains their lives.”
Kartik Ahuja, Sr. Manager Brand at Urban Company, added: “With this instalment, we ask: are all forms of entrepreneurship truly seen as equal? In India, ‘entrepreneurship’ is often seen as the prerogative of the white-collared, urban, and well-networked. Yet at its core, entrepreneurial drive isn’t about status; it’s about mindset. It’s the determination to wake up at 5 a.m., learn a new skill, and bet on yourself to change your future, one customer, one day at a time. Urban Company’s women professionals are entrepreneurs too, earning up to three times more than their offline peers, and in some cases, two to three times more than their husbands – with some husbands even stepping back to support their wives’ careers. That shift is both economic and cultural, and it’s redefining how we see work, ambition, and entrepreneurship.”
Kopal Naithani, Founder and Director at Superfly Films, shared: “What drew me to this film was the quiet honesty of it, how a seemingly innocent question can peel back the invisible walls we build between ‘us’ and ‘them.’ We often forget that behind every uniform lies a life, a story, a struggle not unlike our own. This film is less about conflict and more about recognising the small truths that connect us all, no matter where we stand.”
