Unity Small Finance Bank (Unity Bank), a new-age bank, has unveiled its maiden brand campaign, This is New Banking. Setting a fresh precedent in the banking sector, the campaign adopts vibrant pastel colors, concise messaging, and targeted imagery to emphasise Unity Bank’s dual focus: enhancing brand recognition and showcasing its unique product offerings.
The This is New Banking campaign adopts a multi-channel strategy, utilising digital platforms, out-of-home (OOH) advertising, print media, and influencer collaborations. The use of a vibrant color palette and minimalist messaging aims to create a distinct and memorable impact, resonating with diverse audiences, including digital-first youth, professionals, entrepreneurs, and senior citizens.
Link to the ad campaign:
Inderjit Camotra, MD and CEO, Unity Bank said, “Our aim is to service 10 million customers with accessible, inclusive, and modern banking over the next few years. This campaign is a pivotal step in that journey – building brand salience, deepening trust, and accelerating our scale through high impact outreach. ‘This is New banking’ is our commitment to making financial services simpler, smarter, and more convenient.’’
Commenting on the campaign’s launch, Animesh Bhartiya, Group Head – Marketing, Unity Bank, said, “At Unity Bank, our focus is on putting the customer at the center of all we do. New Banking goes beyond transactions to create meaningful connections. Whether day or night, online or in-branch, Unity Bank democratises modern banking, offering a delightful and inclusive experience. This campaign brings alive our promise of New Banking.”
Sharing his enthusiasm for the campaign, Ravi Deshpande, Founder and Chief Creative Officer of Whyness Worldwide, said, “Unity Bank’s promise of New Banking is a disruption in the banking industry. This customer-first, empathetic, and inclusive approach inspired us to craft a vibrant and creative communication strategy. Through this campaign, we aim to passionately showcase Unity Bank’s refreshing and revolutionary banking platform.”
