Global apparel retailer and lifewear brand UNIQLO has onboarded Kareena Kapoor Khan and Sidharth Malhotra as the new faces of the brand in India owing to the fact that both the celebrities embody UNIQLO’s LifeWear values of diversity and timelessness.
Known for their authentic and distinctive style, the duo will be making its debut for UNIQLO in the brand’s 2024 Fall Winter campaign. And ahead of the winter season, the new campaign films featuring the stars bring UNIQLO’s winter essentials to the forefront.
While Khan showcases the warm and cozy Fluffy Yarn Fleece Jacket in the 30-seconds campaign film, Malhotra highlights the versatile PUFFTECH Parka, effortlessly incorporating UNIQLO’s winter essentials into their everyday lives.
Link to the Campaign Videos:
https://www.youtube.com/watch?v=ZvXowKA8Irw
https://www.youtube.com/watch?v=JbmyyLMRJAU
The campaign will launch across multiple media platforms, including print, digital, outdoor advertising, and in-store promotional materials with the campaign montage comprising different scenarios showcasing the comfort and versatility of UNIQLO’s pieces, embodying the brand’s LifeWear philosophy.
Commenting on the campaign launch, Nidhi Rastogi, Marketing Director, UNIQLO India, said, “We are delighted to introduce Kareena Kapoor Khan and Sidharth Malhotra as the new faces of UNIQLO with the launch of our 24 Fall Winter Campaign. Both artists represent unique personalities that resonate with the ethos of LifeWear and each of their individual styles are a perfect representation of what UNIQLO stands for.”
Commenting on the partnership with UNIQLO, Kareena Kapoor Khan said, “UNIQLO has been a go-to brand for everyday essentials for me and my family. This feels like a natural collaboration as I believe clothing needs to be classic, functional and versatile. I am honored to partner with the brand and look forward to personifying the brand’s LifeWear philosophy of authenticity and timelessness.”
To this, Malhotra added, “UNIQLO is known to effortlessly blend innovation and timeless style. What I admire most is how they keep things versatile, making fashion that adapts to everyday life without losing its edge. For someone who values both comfort and quality, this collaboration is exciting because it aligns with my personal approach to fashion and I’m really looking forward to sharing this collection with everyone.”
