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Home What’s Buzzing

Here’s How Brands Celebrated On Social Media As King Kohli Smashed IPL Century

Priyanka Kesarwani by Priyanka Kesarwani
May 19, 2023
in What’s Buzzing
A A

The cricketing world was once again treated to a masterclass as Virat Kohli, the Indian cricket team captain, showcased his exceptional batting skills in the IPL.

Kohli’s outstanding performance in the match led to his sixth century in the IPL, leaving fans and cricket enthusiasts in awe. As news of his incredible feat spread, Twitter erupted with excitement and admiration for the talented batsman.

View this post on Instagram

A post shared by Virat Kohli (@virat.kohli)

Fans hailed Kohli as the “king” of cricket and celebrated his remarkable achievement. The social media was flooded with congratulatory messages, praising Kohli’s talent, determination, and sheer brilliance on the field.

The hashtag #ViratKohli trended worldwide as cricket lovers from all corners of the globe paid homage to the iconic sportsman. It was a moment of pure joy and exhilaration as Twitter united to recognize and celebrate the extraordinary prowess of Virat Kohli.

In a thrilling match against Sunrisers Hyderabad, Virat Kohli showcased his brilliance by smashing his sixth century in the Indian Premier League. The game took place at the Rajiv Gandhi International Stadium, where Kohli’s exceptional batting skills were on full display.

He played an incredible innings, scoring 100 runs off just 63 balls, including 12 boundaries and 4 sixes. However, after reaching the milestone, Kohli was caught by Glenn Phillips and had to leave the crease. Despite his departure, Kohli’s remarkable contribution helped his team secure a convincing victory by 8 wickets, earning them two crucial points.

This century also marked a significant achievement for Kohli, as it equaled the record set by Chris Gayle for the most number of IPL centuries. It was an unforgettable performance by Kohli that left fans in awe and admiration.

How Brands Celebrated Virat Kohli’s Century:

A magnificent CENTURY by Virat Kohli 🔥🔥

Take a bow, King Kohli!

His SIXTH century in the IPL.#TATAIPL #SRHvRCB pic.twitter.com/gd39A6tp5d

— IndianPremierLeague (@IPL) May 18, 2023

The highest forms of entertainment:
• Indian Matchmaking
• Indian Match Mein King 👑

You’ve done it again @imVkohli 🙇🏼

— Netflix India (@NetflixIndia) May 18, 2023

Virat Kohli and centuries
a match made in heaven 💕 pic.twitter.com/bsHkSavWqu

— prime video IN (@PrimeVideoIN) May 18, 2023

💯 Bow down to the greatness of 👑 #ViratKohli 👏

He is now tied with Chris Gayle for the most #TATAIPL hundreds 🔥#SRHvRCB #IPLonJioCinema #IPL2023 #EveryGameMatters pic.twitter.com/OGxWztuhk6

— JioCinema (@JioCinema) May 18, 2023

Sorry mango.. cheeku is the real King 👑

— Swiggy Instamart (@SwiggyInstamart) May 18, 2023

hyderabadi biryani is good
but rama ke chole bhature are better#KingKohli #RCBvsSRH

— zomato (@zomato) May 18, 2023

cheeku toh 100 bahane karke le gaya dil 🥰

— Tinder India (@Tinder_India) May 18, 2023

#IPL2023

It doesn't get better! Virat Kohli is hitting them big 🔥

103m for six! 🤯

📹 IPLpic.twitter.com/RA5JtnMVqa

— The Field (@thefield_in) May 18, 2023

18th May 2016.

18th May 2023.

The King. The GOAT. 👑 🐐#PlayBold #ನಮ್ಮRCB #IPL2023 #SRHvRCB @imVkohli pic.twitter.com/w4ZJFjXOdg

— Royal Challengers Bengaluru (@RCBTweets) May 18, 2023

VK 18 on May 18 🐐 pic.twitter.com/K2IyLZGPMu

— Rajasthan Royals (@rajasthanroyals) May 18, 2023

Virat Kohli wasting no time to score centuries 🥶 pic.twitter.com/ZGYJzIN1y5

— CricTracker (@Cricketracker) May 18, 2023

King Kohli 👑#IPL2023 #RCB #ViratKohli #MohammadAmir #InsideSport pic.twitter.com/TdbP3Fg2Oe

— InsideSport (@InsideSportIND) May 19, 2023

How netizens reacted on Virat Kohli’s century:

VIRAAAAAAAAAAAT💪💪💪

— AB de Villiers (@ABdeVilliers17) May 18, 2023

King Kholi what a knock bhai @imVkohli 👑🔥🔥🙌🏻

— Rashid Khan (@rashidkhan_19) May 18, 2023

It was evident that this would be Virat’s day from the very first ball when he played that cover drive.

Virat and Faf both looked in total control, they not only played many big shots but also ran rather well between the wickets to build a successful partnership.

186 wasn’t a… pic.twitter.com/YpIFVroZfi

— Sachin Tendulkar (@sachin_rt) May 18, 2023

Klaasen 104 (51)
Kohli 100 (63)

First time in IPL history players from both sides have scored a century in a match #RCBvSRH

— Bharath Seervi (@SeerviBharath) May 18, 2023

HISTORY – VIRAT KOHLI HAS MOST HUNDREDS BY AN INDIAN IN T20. pic.twitter.com/zPmiFFd9po

— Johns. (@CricCrazyJohns) May 18, 2023

Virat Kohli in #IPL
His 5th century – 100 for #RCB vs KKR at Kolkata on 19 Apr 2019
1489 days later, after 63 inns, 1736 runs, ave 31.00, S/r 124.27, 50s: 14 (HS: 90*).
Tonight registers his 6th century – 100 for RCB vs SRH at Hyderabad #IPL2023 #RCBvsSRH #RCBvSRH #SRHvRCB

— Mohandas Menon (@mohanstatsman) May 18, 2023

👑 is back! 💯 🥳

— Lisa Sthalekar (@sthalekar93) May 18, 2023

King did not go anywhere though 😀 pic.twitter.com/QBhMnDbDUh

— Nirmal Jyothi (@majornirmal) May 18, 2023

This 💯 from Virat Kohli shall serve as an advice that you can use data all you want but when you see it for Virat then you can just use a caveat that you are looking at the best batter in the word and he shall always remain out of the boundaries of your numerical intelligence.

— Ricky talks Cricket (@CricRicky) May 18, 2023

https://twitter.com/18prajakta/status/1659250149779206145

Virat Kohli is perhaps the last batter who doesn't have to change his technique when batting in a T20, ODI, and Test – and can adjust the tempo of his batting as per the needs of the chase. A remarkable skill.

— Siddhartha Vaidyanathan (@sidvee) May 18, 2023

"🔥 Sensational! 🔥 Virat Kohli smashes his sixth century in the IPL, displaying his masterclass against Sunrisers Hyderabad. What a stunning innings by the King Kohli! 🏏👑 #IPL2023 #ViratKohli #CenturyMan"

— Priyanka Kesarwani (@Priyank09731029) May 19, 2023

All rise for the King 👑 what a spectacular innings @imVkohli 💯 a treat to watch! @RCBTweets #RCBvsSRH

— Yuvraj Singh (@YUVSTRONG12) May 18, 2023

The way Virat Kohli never misses to thank his Dad every time, in his every achievements ❤️ pic.twitter.com/ngYWSIKQmW

— Pari (@BluntIndianGal) May 18, 2023

Reaction from the dressing room after the match

Also Read: Ecom Gaming Is The Top Category Endorsed By Celebs This IPL Season

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Every marketer talks about building awareness, few have to build it without talking about the product. India's alcobev industry has spent decades navigating that paradox. Direct product advertising isn't permitted, making surrogate advertising only one part of the marketing equation. The bigger challenge has always been earning something no media budget can buy: consumers who become advocates for the brand. For Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, that's the category's biggest truth. “Consumers will always be your biggest advertisers,” she said. It's a philosophy born out of necessity. But it has also shaped how alcobev brands think about marketing itself. “The principles of marketing are the same whether it's personal care, beauty or alcobev. What changes is the complexity.” That complexity, according to Dasgupta, isn't just about navigating regulations. It's about understanding consumers, managing a diverse portfolio, and ensuring brands continue to grow despite having fewer traditional marketing levers than almost any other consumer category. India remains one of the world's most tightly regulated alcohol markets, where brands have to navigate different state regulations, on-trade and off-trade ecosystems, and restrictions on advertising products directly. For marketers, that has meant learning an entirely different language of brand building. Marketing hasn't changed, The rulebook has Dasgupta's own career has prepared her for exactly that. Rather than following a straight path, she has moved across FMCG, health and hygiene, beverages and now alcobev, picking up different lessons along the way. “I think the beauty is that I didn't have a linear career path, and I think it was very deliberate and intentional.” Each company, she said, has added a different layer to her understanding of marketing. “Unilever taught me to be extremely consumer-centric and always keep the consumer at the heart. Reckitt taught me commercial discipline, that marketing needs to lead to commercial and business growth. PepsiCo was about how brands stay relevant in culture.” Bringing those experiences together at Pernod Ricard has reinforced one belief. “The principles of marketing remain the same.” The environment, however, certainly doesn't. While referring to India as one of the markets where alcohol advertising is prohibited, she said, “The regulatory landscape is quite complex. That's the piece that one needs to wrap their minds around as you navigate and ensure that you're able to drive business growth.” That complexity extends well beyond regulation. “At a portfolio level, it's important for us to understand what is delivering the present and what will deliver tomorrow,” she said. “Where is growth coming from today, and where will growth come from in the future?” When consumers become the media channel Perhaps the biggest difference between alcobev and traditional consumer goods lies in how brands create awareness. Unlike an FMCG company, Pernod Ricard cannot advertise its alcohol products directly. “So the disadvantage that we have versus CPG is we cannot advertise products,” Dasgupta said. “We are in compliance with the guidelines that exist today.” Instead, the company builds visibility through compliant brand extensions such as packaged drinking water, while investing in passion points like cricket, music and digital platforms. “For us, the brand extension is a compliant business in itself and we can advertise that. We continue to double down on social, digital and influencer marketing for those businesses.” Furthermore, Dasgupta went on to say, “What we rely on is on-premise advocacy. We rely on sampling. We ensure that our liquids are extremely high quality so that when the moment of truth happens, consumers really love the product.” That has also meant new launches take longer to build. “Awareness build-up is much slower because consumers discover the product at the point of sale. That's very different from an FMCG brand.” Which naturally raises another question: if brands can't advertise products, who does the selling? “The consumers will always be your biggest advertisers,” Dasgupta said. “If you walk into an outlet and see someone drinking, it gives you confidence in the brand.” Word of mouth, she believes, becomes one of the category's most powerful marketing channels. “In a category where you can't advertise the product, consumers become your champions.” That consumer-first philosophy also shapes how global brands are adapted for India. For marketers outside the alcobev industry, the constraints may seem daunting. For Dasgupta, they've simply reinforced a timeless lesson. When the product can't do the talking, the brand, and ultimately the consumer, has to.

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