Ananya Agrawal has joined electric mobility startup River as Head of Marketing. He brings experience across automotive, FMCG, telecom, and digital-first businesses, with a career spanning both agency and client ecosystems.
He Announced his new role on LinkedIn.
He joins River from TVS Motor Company, where he served as Global Head – Digital Marketing and Media, Premium Business from December 2022 to July 2025. Before that, he was Head of Media and Martech at AB InBev India from February 2021 to November 2022.
At Royal Enfield, he held several roles across nearly six years — Global Marketing Manager, Media Planning from April 2019 to February 2021; Manager – Digital Marketing from April 2018 to March 2019; Deputy Manager – Brand Strategy from April 2016 to March 2018; and Assistant Manager – Marketing from April 2015 to March 2016.
He was earlier with Reprise Media as Assistant Manager – Strategic Planning from May 2013 to March 2015, with Mudra Communications as Brand Communication Executive from March 2012 to May 2013, and with Mogae Digital as Executive – Business Development and Marketing from January 2011 to March 2012.
Agrawal also worked as Marketing Head at DU Beat from April 2008 to March 2009, and as Business Development Executive at Quatrro from June 2008 to October 2008.
