Truecaller has announced a slew of new innovative and interactive ad format capabilities that seamlessly integrate into the user experience. These new ad formats use video and animations to maximize brand recall and impact on their audience.
With the digital ecosystem evolving at an unprecedented pace, the company’s latest ad solutions: Click to experience (screen takeover), Dual impact custom animation, Carousel and Sponsored icons, are designed to meet the dynamic needs of marketers aiming to capture and retain consumer attention in a cluttered digital world.
The design and implementation of the ad formats offer a variety of engaging options, which are crafted to capture user attention effectively leading to campaign optimisation.
From interactive ads that encourage user participation to immersive experiences that captivate the audience’s attention, the new ad formats provide brands with the tools they need to cut through the noise and deliver their message in a way that resonates with nearly 260 million active users of Truecaller in India. Furthermore, the platform’s advanced targeting capabilities also allow for accurate segmentation of audiences.
By leveraging a mix of unique signals, the platform enables brands to reach out to audiences with specific tastes. This level of customization and targeting is complemented by the innovative nature of Truecaller’s ad formats, which are uniquely designed to stand out amidst the digital noise, providing a distinct advertising experience that can significantly enhance brand recall and impact.
Sharing his experience with Truecaller’s new ad formats, Sivakumar Ramamoorthy, Head of Digital Marketing, Xiaomi India, said “We, at Xiaomi, are committed to pioneering fresh approaches in our media strategies. Truecaller’s latest offering “click to experience”, has helped the brand stand out amidst the noise, presenting a visually captivating solution proving to be a perfect fit for our creative strategy”.
Speaking on the launch of the new ad formats, Vanita Rathore, Senior Director, Global Ads Business, Truecaller stated, “We understand that in today’s rapidly changing market demands and evolving user preferences, marketers are constantly challenged and seek innovative solutions to capture user attention. Thanks to extensive feedback from our clients, our latest ad formats have been meticulously crafted to support a variety of brand goals. By tapping into our extensive daily active user base and leveraging the unique solution of targeted advertising, we aim to help brands provide users an advertising experience that is not only clutter-free but also immersive and engaging.”
