| 2 minutes read

2 minutes read

More Trouble For The Brand Hardik Pandya & Its Associated Partners

| Published on January 16, 2019

The ‘Koffee with Karan’ controversy has demolished Hardik Pandya’s brand image completely. He has already been suspended by the BCCI for making ‘sexist and misogynist’ remarks during his appearance on the show with fellow cricketer K L Rahul. Also, Gillette has decided to end the sponsorship deal with him.

Hardik Pandya

Presently, the Indian cricketer endorses 7 popular brands, including Gulf Oil and Star India. Brands have started reviewing their association with K L Rahul too who is the face of Royal Stag, Puma and his own street-wear brand Gully.

Other cricketers including Harbhajan Singh, Virat Kohli have spoken on this controversy and most of them are against Pandya’s behavior. Not only this, recently Mumbai Police made fun of him on Twitter and people are supporting them in trolling the cricketer.

Also Read: Hardik Pandya’s Koffee With Karan Not Going Down Well With The Brands

Brands should be very careful while picking a celebrity. A person with ‘high character’ should be associated because one wrong choice can cost them billions. Brands will try to stay away from these 2 guys at the moment but if they perform well in future and avoided such incidents, there is a big chance that the same brands will pay. Public generally forgets such things after media starts talking about new things. They will only bounce back and get better if they deliver on the field.

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