On April 23, 2023, a groundbreaking event took place in Causeway Bay, Hong Kong, as the world’s inaugural Transformers-themed restaurant opened its doors on Russell Street. A La Carte Hong Kong Limited, in partnership with renowned branded entertainment leader Hasbro, brought this beloved childhood favorite to life.
Inspired by the concept of The Ark, the enormous spaceship utilized by the Autobots in the Transformers series, the restaurant immerses visitors in an imaginative narrative. The story begins with the Autobots’ spaceship losing power and making an unexpected landing in the vibrant heart of Causeway Bay, effectively bridging the gap between their world and that of humans.
The Ark invites humans to experience the mesmerizing world of Transformers through custom-made 3D animations and massive LED screens. This immersive experience features a magnificent spaceship engine, creating realistic visual effects and harmonizing with captivating light and sound effects. As a gesture of gratitude, the Autobots offer humans the chance to savor extraordinary culinary delights from Cybertron.
A La Carte’s team of skilled chefs, aided by Bumblebee and Optimus Prime, create dishes in the “Food Lab” while captivating 3D screens enhance the experience. Virtual conveyor belts deliver meticulously prepared orders, immersing customers in a captivating visual spectacle by the Autobots.
The restaurant’s highlight is its exceptional Transformers-themed burgers. Meticulously curated by talented chefs, these energy-packed menus feature top-notch ingredients, custom-made whole wheat buns, and delightful flavors.
Complemented by a medley of four organic hydroponic vegetables and delectable fillings, our highly skilled food service crew ensures that each dish embodies an unparalleled fusion of taste and visual appeal. This culinary adventure promises a truly unforgettable dining experience for Transformers enthusiasts and food aficionados alike.
Premium Fast-Food Dining
Indulge in “Cybertronian” cuisine, expertly crafted by Bumblebee and Optimus Prime within the “Food Lab” on the Upper Deck. Using 3D screens, the Autobots prepare the food, which is then delivered to patrons via virtual conveyor belts spanning the entire restaurant.
The restaurant presents its standout dishes and beverages in a captivating manner, taking the form of:
1. Black Truffle Angus Burger
2. Crab Meat Avocado Burger
3. Fried Chicken
4. Blue Space Energy Drink
5. Konjac Oolong Tea
Hong Kong’s first Transformers-themed restaurant in Causeway Bay combines entertainment and gastronomy, offering a unique and memorable experience. It celebrates the enduring popularity of the franchise, demonstrating how cherished childhood favorites can bring people together in exciting ways.