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Home Campaigns

Top Valentine’s Day Ads Of 2022 Celebrated By Brands

Priyanka Kesarwani by Priyanka Kesarwani
February 1, 2023
in Campaigns, Misc
A A

To increase the emotional impact of Valentine’s Day advertising, a combination of both short and long-format advertisements, static creatives, and collaborations will be used in 2022.

When a pandemic turns people’s lives and ways of life upside down, “What is Love?” is a typical question.

Like every year, businesses from all industries have launched ad campaigns to mark Valentine’s Day, the festival of love. They have discussed many subjects, including the value of little things, love, positivism, and other aspects representative of the big event, to foster greater involvement with the audience.

Here, we look into Valentine’s Day Campaigns 2022 and how companies and advertising are expressing so same old-school love in the modern day.

Marketing Mind Online examines a few Valentine’s Day advertisements from 2022.

Let’s look at some creative brand stories of 2022.

Oven Story

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A post shared by Ovenstory – The Standout Pizza (@ovenstory)

Best Said With SKINN – Skinn Titan

Monday Found Love – OYO

Uncomfortable Questions – DaMENSCH

Fevikwik

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A post shared by Fevikwik (@fevikwikindia)

Zomato

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A post shared by Zomato (@zomato)

Lay’s India

View this post on Instagram

A post shared by Lay's India (@lays_india)

Swiggy India

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A post shared by Swiggy (@swiggyindia)

Durex India

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A post shared by Durex India (@durex.india)

Dunzo

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A post shared by Dunzo (@dunzo_it)

Tinder

View this post on Instagram

A post shared by Tinder India (@tinder_india)

Which campaign was your favourite?

Let’s Connect in the comment and check which brand has most likely by the audience.

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Adobe Partners Runway To Integrate Gen-4.5 AI Video Model Into Firefly Multi-year partnership has brought Runway’s generative video models into Adobe Firefly, with Adobe becoming Runway’s preferred API creativity partner Adobe has entered into a multi-year strategic partnership with Runway to integrate generative AI video capabilities into its creative ecosystem. The collaboration has brought Runway’s video models into Adobe’s tools to support AI-driven video workflows for creators, studios, media companies, brands and enterprises. As part of the partnership, Adobe has become Runway’s preferred API creativity partner and has offered its users early access to Runway’s latest video models. Runway’s Gen-4.5 model has become available in the Adobe Firefly app for a limited period, ahead of a broader public release. The two companies have collaborated to develop AI capabilities tailored for professional video workflows, which have been made available exclusively within Adobe applications, beginning with Adobe Firefly. Adobe Firefly users have gained the ability to generate video using text prompts, experiment with pacing, motion and visual styles, and then refine outputs using Adobe’s video editing tools. Adobe has integrated Runway’s Gen-4.5 into Firefly’s workflow, enabling creators to move generated clips into applications such as Adobe Premiere Pro and After Effects for further editing and control. The companies have stated that Firefly customers will continue to receive early access to future Runway model releases through Adobe’s platform. Adobe and Runway have also worked with filmmakers, studios, agencies, streaming platforms and brands to co-develop new video capabilities within Adobe’s creative tools. The collaboration has focused on making generative video a consistent part of professional creative workflows. Runway’s Gen-4.5 has been made available in the Adobe Firefly app and on Runway’s own platform. Adobe Firefly Pro subscribers have been given unlimited generations until December 22. “As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.” “We’re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example,” said Cristóbal Valenzuela, co-founder and CEO, Runway. “This partnership puts our latest generative video technology in front of more storytellers, inside Adobe’s creative tools that are already the industry standard for many creators around the world.”

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