Facebook Videos are becoming a bigger rage with every passing day. With 2.23 billion users logging in every month, the latest statistics claim that 71% of people have increased online video viewing just within the last year.
Out of the videos, food-related content tops the choice. People are hooked to recipe videos, kitchen hacks, and tips etc. Here is a look at the top 10 most popular food video pages on Facebook.
Tasty | Page Likes: 96M
With a 96 million-follower base, videos on Tasty have seen a viewership as high as 209 million. BuzzFeed is a social media giant and their food-related content is one of the leading channels on Facebook. From 1-minute quick recipes to cooking tips and full-fledged recipe videos, the simplicity of understanding these videos is one of the prime reasons for their popularity. Even without the sound, the videos are self-explanatory and easy to follow.
BuzzFeed has also launched other channels like Proper Tasty and Tasty Junior.
Tastemade | Page Likes: 30M
Grabbing the second spot on top 10 food video pages on Facebook, Tastemade rose to fame by showcasing a short 45-second video of a baked coconut dessert recipe that garnered 20 million views. It caters to a global audience with a focus on global cuisine that today’s younger generation enjoys watching the most.
Tastemade is a global video network in the food and travel space with a Facebook channel of its own that has a 30-million follower base.
Food Network | Page Likes: 29M
Food Network is actually an American pay television channel run by Television Food Network, which is a joint initiative by Discovery Inc. and Tribune Media. The videos include instructional cooking programs and food-related entertainment primetime shows such as cooking competitions, travel, and reality TV. Celebrity chefs Rachael Ray and Paula Deen are some of the highlights of the network.
BuzzFeed Food | Page Likes: 23M
Another of BuzzFeed’s food channel this too has a large follower base and usually has long format videos that show the full recipes and also multiple recipes. BuzzFeed Food has a lot of video titles that go like “4 easy no-bake cheesecake” or “6 scrumptious hot dog recipes”.
Tipsy Bartender | Page Likes: 21M
Well, not food, but this page showcases easily the best possible cocktail recipes. Cocktail expert Skyy John love for drinks is evident in his videos and had definitely made a sustainable career for him. Besides having more than 21 million fans on Facebook, John also has 3.6 million subscribers on YouTube and about the same number of Instagram followers.
So Yummy | Page Likes: 21M
So Yummy is a page that focuses on making everyday cooking fun. Simple to make and easy recipes along with tips and tricks is what makes this video page extremely popular.
Goodful | Page Likes: 21M
Goodful is more focused on healthier food and is perfect for the health conscious millennials. From low carb dinner recipes to Keto-friendly food, this video page is full of lip-smacking recipe videos and is very popular.
Delish | Page Likes: 19M
According to a recent Newswhip’s research, Delish has the maximum engagement on its food content on Facebook with an engagement of 35 million (for a period of 3 months). Even BuzzFeed’s Tasty was left behind in the race. Delish follows an easy-to-grasp, instinctive format for its titles for its Facebook native videos with most of them beginning with the traditional “How To Make”.
12 Tomatoes | Page Likes: 9M
12 Tomatoes is the food arm of the social cause network, GreaterGood. Their focus is to help you find enjoy cooking and not dread it. The recipes are simple, easily accessible, and help you prepare a good family meal. The Facebook page boasts of a 9 million following and publishes simple recipes.
FOOD INSIDER | Page Likes: 8M
The media group INSIDER’s food arm, FOOD INSIDER has an 8 million following and finishes last on the list of top food video pages on the Facebook list. A lot of their videos have an innovative look and feel to them and not direct recipes. You’ll find catchy titles like ‘Eat a Bouquet of Marshmallows’ and ‘Bakery Serves Giant Doughnut Towers’, which create a sense of inquisitiveness and make the videos very watchable.
