According to a report, the Indian fashion market is expected to grow at a compound annual growth rate (CAGR) of 11-12% to reach $115-125 billion by 2025. This clearly shows the ever-increasing demand for clothes in the country, with fast fashion becoming an indispensable part of the fashion industry.

What is Fast Fashion?

Fast fashion is a business model used to describe quick and cheap production of clothes to meet the rapidly changing fashion trends.

It requires a global network of suppliers and manufacturers who make clothes at a low cost, thereby making it convenient to be sold at lower prices. Fast fashion encourages frequent buying by providing newer and trendy clothes every few weeks to its customers, encouraging them to buy more and more.

This concept is based on the principle of planned obsolescence, that refer to clothes being designed to be worn a few times before they outdo their shelf life or go out of style.

An increase in the consumer’s purchasing power, and wanting to stay up-to-date on styles and fashion along with rapid production and distribution processes has led to the fast fashion industry gaining prominence in recent times.

Top Indian Fast Fashion Brands

A few years back, shopping was considered to be an annual or an occasional event. However, with the influx of fast fashion and a variety of brands making waves with their designs and affordable prices, the youth especially aspires to stay on top of latest fashion trends, leading to the rise in fast fashion.

Here are a few top fast fashion brands that are present in India, that work towards satisfying fashion goals with affordability and accessibility.

1. Forever 21

Forever 21’s India business is run as a franchise operation by Aditya Birla Fashion and Retail Limited, and has its presence in more than 300 towns and cities of the country.

2. The Roadster Life Co

The Indian fast fashion brand specializes in an exclusive range of riding gear, that is sold on retail platforms and now has physical stores too, with owners planning o expand operations and increase the number of stores in the country.

3. Urbanic

The London-origin brand offers some of the most stylish and trendy fashion pieces for women at affordable rates. The brand focusses on creativity, sustainability using advanced technology.

4. Zara

Say fast fashion, and the first brand that comes to mind is Zara.

Available online and offline, the Spanish apparel retailer is also the largest clothing retailer in the world.

5. H&M

Swedish brand Hennes & Mauritz AB aka H&M offers a wide range of trendy and stylish clothing at affordable prices. This is the biggest reason why millennials frequent H&M stores.

6. UNIQLO

A fairly recent fast fashion brand to have entered Indian markets. This Japanese retail brand offers a variety of fashion options ranging from jackets to kids’ apparel.

7. Boohoo

British fashion retailer Boohoo entered Indian markets by partnering with Myntra in 2022.