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    Campaigns Don't Build Brands, Customers Do

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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    Campaigns Don't Build Brands, Customers Do

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    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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Maushumi Chakravarty Steps Into Role Of Director General At Akashvani News

Maushumi Chakravarty, a Senior Indian Information Service (IIS) officer, has taken over as Akashvani News' Director General (DG). She took over the position after the superannuation of Vasudha Gupta, the Principal DG.

MM Desk by MM Desk
May 2, 2024
in Media
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Maushumi Chakravarty Steps Into Role Of Director General At Akashvani News

Maushumi Chakravarty, Senior Indian Information Service (IIS) officer, has taken charge of Director General (DG) of Akashvani News.

She has assumed the role following the superannuation of Vasudha Gupta as Principal DG.

Chakravarty, a 1991 batch IIS officer, has vast experience working in the I&B Ministry’s media organisations, including the Press Information Bureau and Central Bureau of Communication.

Throughout her career spanning over three decades, she has also served on deputation basis in the National Human Rights Commission and as P.S. to Cabinet Minister.

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